This study examines the transformation of religious tourism, exploring the nuanced paradigm shift from exclusively sacral experiences to those encompassing both sacral and secular elements. Over recent decades, this shift has been catalyzed by socio-cultural changes and the commercialization of the tourism industry. We analyze the impact of globalization, secular consumer preferences, and technological advancements on religious destinations, which have increasingly merged traditional spiritual objectives with secular, recreational activities. The research underscores the complex interplay between maintaining religious sanctity and accommodating modern tourist expectations. This study proposes a redefined approach to managing religious tourism sites that balances spiritual depth with commercial appeal, ensuring sustainable and culturally sensitive development. Our findings offer significant implications for stakeholders in cultural and religious tourism, suggesting strategies for embracing these changes while preserving the spiritual heritage of religious sites.
