Indonesia possesses immense potential for tourism due to its abundant natural beauty and rich cultural variety. The tourism sector in Indonesia encounters numerous obstacles, such as insufficient infrastructure, limited advertising, and rivalry from neighboring nations. Evidence indicates that incorporating virtual reality (VR) technology in the tourist industry can be an influential instrument for enhancing the desire to visit and creating favorable experiences prior to travelers embarking on their journeys. The research aims to investigate how the utilization of virtual reality technology might augment the appeal of tourist locations and impact tourists' inclination to visit. This study employs a qualitative methodology.Utilizing virtual reality (VR) technology in the tourism sector has the capacity to enhance the appeal of tourist locations and impact travelers' inclination to visit. Virtual reality (VR) offers tourists rich and engaging experiences, enabling them to virtually explore areas prior to their physical visit. Additionally, VR serves as a potent marketing tool for promoting tourist destinations. Nevertheless, the adoption of VR technology encounters certain obstacles, including the requirement for substantial financial resources, sufficient technological infrastructure, and seamless integration with real-world trip encounters.
