This research is titled Factors Influencing the Consumption Behavior of Palm Oil Farmers in Bulian Baru Village, Batin XXIV Subdistrict, Batanghari Regency. The objectives of this study are: (1) To explain the partial influence of Cultural Factors, Social Factors, and Personal Factors on the consumption behavior of palm oil farmers in Bulian Baru Village, Batin XXIV Subdistrict, Batanghari Regency; and (2) To explain the simultaneous influence of Cultural Factors, Social Factors, and Personal Factors on the consumption behavior of palm oil farmers in the same area. The research method used is a quantitative approach. The results of this study are: (1) Based on the regression test, it was found that partially, Cultural Factors have a significant influence on the consumption behavior of palm oil farmers in Bulian Baru Village, Batin XXIV Subdistrict, Batanghari Regency. Social Factors, on the other hand, do not have a significant partial effect, while Personal Factors do significantly influence consumption behavior in the same area. (2) Simultaneously, Cultural Factors, Social Factors, and Personal Factors have a significant influence on the consumption behavior of palm oil farmers in Bulian Baru Village, Batin XXIV Subdistrict, Batanghari Regency.
