The purpose of this research is to investigate various strategies and elements that contribute to the increase in votes for the National Awakening Party (PKB) in the 2024 elections, with a particular emphasis on the Central Java region. This research uses a descriptive qualitative methodology, which collects data through field observations, document analysis, and in-depth interviews. The research results show that several important factors influence the increase in support for PKB in Central Java. First, the successful internal consolidation of the party strengthened the party structure and increased cadre mobilization at the grassroots level. Second, a creative and adaptive communication approach, such as direct campaigns and the use of social media, was able to reach young voters and marginalized groups. Third, the ability of PKB to build strategic coalitions with other parties increased its support base and enhanced its competitiveness in the political arena. Additionally, the improvement of social welfare and local economic empowerment are change initiatives promoted by PKB that align with the needs of the local community. This study found that the combination of these elements will significantly increase PKB's votes in Central Java and provide a new perspective on local political changes leading up to the 2024 elections.
