Abstract
Research Objectives: This study aims to analyze the collaborative strategy applied in the development of beekeeping edu-tourism using the approach Tourism Area Life Cycle (TALC).
Research Method: This research uses the methoddescriptive qualitativewith data collection techniques in the form ofin-depth interviews, direct observation, and document analysis.
Research Findings: The results of the study show that the development of this educational tourism involves collaboration between the village government, BUMDes, Yayasan Petani Muda Perlebah, PT PLN Persero through the CSR program, and active participation of the local community. This collaboration is realized in the form of infrastructure improvements, technical training, and digital-based marketing strategies to increase tourist appeal. Based on the model Tourism Area Lif Cycle (TALC), beekeeping educational tourism in Pasawahan Village is currently in the development phase development towards consolidation, marked by an increase in the number of visitors and diversification of tourism services. However, there are several obstacles such as the lack of beekeeping experts, limited regulations related to tourism management, and less than optimal promotion and ticket management systems.
Research Conclusion: This study recommends increasing technical training for the community, establishing village regulations to support sustainable tourism, and strengthening digital marketing strategies. With a targeted collaborative strategy, beekeeping edutourism in Pasawahan Village has great potential to develop into a leading destination in the sustainable educational tourism sector.
Research Novelty: This study offers a novel perspective by specifically examining collaborative innovation in the transformation of a former sand mining area into a sustainable edutourism destination in a rural Indonesian context, bridging the gap in existing literature regarding such specific development models. It uniquely combines the analysis of multi-stakeholder collaboration with the Tourism Area Life Cycle (TALC) model to provide comprehensive insights into the dynamics and sustainability of edutourism in a developing country, offering a practical framework for similar initiatives.
