Abstract
The results of this study are as follows: (1) The message of da'wah in the Mutiara Ramadhan program on TVKU Semarang includes: in the Maesaroh episode there is a message of death, practicing patience. Then in the Iswatun Khasanah episode there is a message, try, be grateful. Siti Maemunah which contains the message of Islam rahmatan lil alamin, Tolerance, Bhineka Tunggal Ika. Umi Nu'ammah there is a message of sidiq, trust, help, Istiqomah. Muta'allimah contained messages about health, magfirah and the night of lailatul qadar, and (2) The da'wah method used in the Mutiara Ramadhan program on TVKU Semarang, researchers found the methods used were the Bil-lisan, Muidzah-Hasanah and Bil wisdom methods.