Background of Community Service Activities Because the UMKM Actors of Bina Sejahtera Mandiri in the Bojongsalaman Village, Semarang do not have a branding product strategy, the lack of knowledge of the importance of branding product strategies makes the business running less than optimal. MSMEs only focus on making and selling without thinking about the sustainability of their business for the long term. The problem of consistency in products and services is a number of things that are often experienced by MSME owners. The impact is that consumer loyalty is declining followed by a decrease in sales turnover. Based on these problems, several activities are needed to overcome them. The purpose of community service is to increase understanding of the importance of branding product strategies and determining product branding strategies. The method of implementing community service activities is counseling and training in branding product strategies. The results and outputs resulting from community service include MSMEs can find out the benefits of branding product strategies and can determine branding strategies for the business being run. It is hoped that the branding product strategy can increase consumer loyalty that will increase sales turnover.
