This study investigates the impact of Artificial Intelligence (AI) implementation in customer service within start-up companies, focusing on its effects on operational efficiency and customer satisfaction. Through a mixed-method approach that combines case studies and surveys, data was collected from customer service managers and customers of various start-ups utilizing AI technologies. The findings reveal that the adoption of AI leads to a 20% reduction in operational costs and significantly enhances customer service productivity by reducing response times and improving information accuracy. Survey results indicate that customers are generally satisfied with AI-driven services, particularly regarding the speed and relevance of recommendations. Furthermore, the study highlights the importance of integrating AI with human interactions to provide a holistic customer experience. This research contributes to the understanding of AI's potential in optimizing customer service processes in resource-constrained environments, offering valuable insights for start-ups looking to leverage technology for competitive advantage.
Keywords: Artificial Intelligence, Customer Service, Start-up Companies, Operational Efficiency, Customer Satisfaction, Technology Integration.
