This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.

The introduction of hijaiyah letters in early childhood is an important stage in building the basis for learning the Qur'an. This research aims to develop an interactive game called Al-Dhaki which is designed to help parents and early childhood education teachers in introducing hijaiyah letters to children in an interesting and effective way. This game is designed using quantitative research methods to analyze user needs, with a 5W+1H approach (What, Why, Who, When, Where, and How) in data collection and analysis. The results of the study show that game-based interactive learning media can increase children's interest in learning and simplify the process of recognizing hijaiyah letters. Al-Dhaki is developed in the form of an application file (APK) that can be installed on Android devices, making it easily accessible to users. The game is equipped with interactive features, such as sounds, animations, and simple quizzes, to increase children's engagement in learning. With the presence of Al-Dhaki, it is hoped that the process of recognizing hijaiyah letters will be more fun and effective, as well as providing practical solutions for parents and PAUD teachers in supporting the development of religious literacy in early childhood.

This study aims to analyze the interaction and response of viewers on social media to the soap opera Asmara Gen Z using the Uses and Gratification theory. The research method used is a qualitative approach with interaction and response analysis, as well as in-depth interviews with active viewers. The results of the study indicate that the main motivation of viewers in watching the soap opera Asmara Gen Z is because of the presence of young actors and actresses who are relatable to their lives, an interesting and diverse storyline, and a hit soundtrack. This soap opera also succeeded in building hype through social media with active interaction from the players. These findings indicate that the soap opera Asmara Gen Z meets various audience needs, including cognitive, affective, personal identity, social integration and interaction, and escape needs. This study provides insight into how soap operas can create high engagement on social media and provides implications for entertainment content marketing strategies in the digital era.

Local wisdom plays an important role in education, especially in shaping students' characters in accordance with the nation's cultural values. This study aims to examine the integration of local wisdom Sedekah Bumi in achieving the Pancasila Student Profile (P5) in elementary schools. Sedekah Bumi, as a local tradition rich in cultural values, can be an effective medium in shaping students' characters in accordance with Pancasila values. The research method used is literature study and qualitative research with a descriptive approach. The results of the study indicate that the integration of Sedekah Bumi in the elementary school curriculum can improve students' understanding of Pancasila values, such as mutual cooperation, social concern, and love for the environment. This implementation also supports the achievement of P5 which includes believing and being devoted to God Almighty, global diversity, mutual cooperation, independence, critical thinking, and creativity.

This research aims to describe the application of expository strategy in learning dendang in class XI Karawitan SMK N 7 Padang. This type of research is qualitative research with descriptive method. The instrument of this research is the researcher himself and assisted by supporting instruments such as stationery and camera. Data were collected through observation, literature study, interviews and documentation. The steps of analyzing data are collecting data, classifying data, reclassifying data and concluding data. This expository strategy is implemented with 5 stages, namely the preparation stage, presentation stage, connecting stage, concluding stage, applying stage. In the preparation stage, the teacher prepares lesson plans in accordance with the learning outcomes. The presentation stage, the teacher provides learning material. The connecting stage, the teacher connects the learning material with the students' experience. The stage of concluding, the teacher concludes the learning outcomes to students at the end of the lesson. Stages of applying, namely students applying or practicing learning material in front of the class.

This study aims to increase the author's knowledge and insight. While the goal is to collect and solve every problem found by researchers specifically describing the preservation of local Malay culture through extracurricular dance arts rentak bulian at Sma Negeri 1 Seberida Indragiri Hulu Regency. In this study, the researcher uses Sedyawati's theory (2007) which discusses protection, utilization, development. This type of research is qualitative. The method used in this study is a descriptive qualitative method, namely observation, interviews and documentation. The author made observations and then interviewed several sources. The author reviewed the documentation of the information data that the author had obtained. The results of this study indicate that in the implementation of dance extracurricular activities at Sma Negeri 1 Seberida. In the preservation of Rentak Bulian dance at SMAN 1 Seberida, protection is carried out by providing extracurricular dance activities, starting from costumes, make-up, properties are also preserved in the provision of this extracurricular activity, the development of preservation by presenting dance not only for healing ceremonies but also for entertainment events and competitions. As well as utilization to support student abilities and consciously introduce Rentak Bulian dance to the community so that the existence of the dance is not lost.

The development of digital technology has brought about major changes in the dynamics of Indonesian culture. One of the most prominent social media platforms is TikTok, which offers a creative space for its users to promote local arts, traditions, languages, and cultural heritage. This study aims to analyze the impact of TikTok on Indonesian culture, both positively and negatively. Positively, TikTok helps preserve local culture through short videos featuring traditional dances, culinary specialties, and the use of regional languages. This platform also supports the introduction of Indonesian culture to a global audience, increasing awareness of the younger generation about the importance of local culture. However, on the other hand, TikTok raises challenges such as cultural homogenization due to the dominance of global trends, distortion of traditional cultural elements, and the erosion of local values. Through a qualitative approach with literature studies, this study found that TikTok has great potential as a tool for cultural preservation if used wisely. In conclusion, collaboration is needed between content creators, the community, and the government to maintain a balance between preserving local culture and digital modernity.

This study aims to describe the use of Concept Mapping and the application of concept maps in improving students' mastery of dance learning at SMA N 2 Padang Panjang. The type of research is Classroom Action Research (PTK) concept mapping method which is carried out in 2 cycles. This research instrument is in the form of observation sheets and practice tests. Data were collected through literature studies, observations, interviews, standardized tests and documentation. The data was analyzed using the percentage formula. The results of the study show that the use of the concept mapping method can improve students' thinking skills in learning cultural arts (dance), namely the concept and variety of Minangkabau traditional dances at SMA N 2 Padang Panjang. Students' abilities increase because they are given actions and are given repeated exercises in the learning process. The use of the concept map method in learning dance art is able to trigger students' enthusiasm and activeness in learning process activities. This can be seen from the increase in student learning activities from each meeting and from the test results of each cycle. The results obtained in the first cycle the average class obtained was 58.8% with poor criteria, at the end of the second cycle, the average class also increased where the results obtained were 70.3%, with good criteria. The increase from cycle I to cycle II was 11.5%.
 

This study is motivated by several previous studies that conducted motivational research related to teenagers' visits to various types of events. The aim of this research is to validate the findings of previous studies by correlating external and internal motivations in the case study of the East Java Wayang Week (PWJ) event held at the “Taman Budaya Jawa Timur Cak Durasim” in Surabaya from November 6 to November 8, 2024. This study uses a mixed-method approach with an explanatory sequential design, where the researcher will analyze quantitative data regarding the general external motivations for attending the event. The findings from this quantitative analysis will then be further explored using a qualitative method to gain insights into the internal motivations of visitors to the event. Through the t-test results, a new finding was discovered, which differs from previous studies, where external motivation does not necessarily have a direct influence on the decision to attend the event. Interviews with several attendees of the East Java Wayang Week (PWJ) revealed that internal motivations also significantly influenced their decision to attend the event.

This article discusses the phenomenon of prosumption and commodification in the context of online media platforms. By leveraging digital technology and the internet, online media not only transforms the patterns of information consumption but also involves audiences in the content production process. This phenomenon creates a new form of capitalism, known as prosumer capitalism, where the boundaries between producers and consumers become blurred. Online media exploits user-generated content without providing adequate compensation, turning it into a commodity that supports media operations. The commodification process involves content, audiences, and workers through various strategies, including clickbait, social media integration, and community-based marketing. This article highlights the social, economic, and exploitative impacts of these practices while emphasizing the potential for further transformation with the advancement of digital technology.

This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This research is entitled Analysis of Intrinsic Elements in the Film Nussa: The Movie Director Boni Wirasmono in Representing Moral Values to Children. The animated film Nussa: The Movie is an animated film with a family, comedy genre and is popular with children because this type of film is packaged in a funny and interesting way. The animated film Nussa: The Movie was produced by The Little Giantz studio and Visinema Pictures and directed by Bony Wirasmono. The aim of this research is to emphasize the intrinsic elements in the form of characters, plot and setting contained in the animated film Nussa: The Movie directed by Boni Wirasmono. In this research, researchers used qualitative descriptive methods to find the intrinsic elements contained in the animated film Nussa: The Movie.

This research aims to describe the framing of the 2024 presidential election news on tvonenews.com and explain the interpretation of the 2024 presidential election news on tvonenews.com. The research method uses descriptive analysis with Pan and Kosicki's framing analysis approach. The main data used comes from political news published in the media tvonenews.com in the period 14 November 2023-14 January 2024. Then the data was analyzed using Zhongdang Pan and Gerald M. Kosicki's framing analysis using four analytical structures, namely syntax, script, thematic , and rhetorical. To explain the interpretation of the news, the author uses Van Djik's critical discourse analysis with analysis of social cognition and social context. The results of the research show that Pan and Kosicki's framing analysis revealed that the news framing presented by tvonenews.com was unbalanced and in favor of one of the partners, which could influence people's attitudes and provide different interpretations in society.

Film, as a genre in the world of cinema, offers a short but captivating audiovisual experience. Films have the potential to create creative, entertaining works and have high artistic value. In the filmmaking process, various techniques and elements are used to improve the quality of the final result. Films are able to convey messages and emotions through various means, including dialogue, visuals, music and special effects. This research focuses on the important role of shooting techniques or cameras in film making. One of the techniques taught is Dutch Angle or Dutch Tilt, which involves tilting the camera angle on a vertical or horizontal axis. This technique is often used in the thriller and horror genres to create a dramatic effect on the audience. The film "Help Me" is an interesting case study, utilizing the Dutch Angle to produce emotions such as sadness, fear, anger, and surprise in the audience. The story of this film tells the story of a student named Dinda who is trapped in an organization that adheres to devil beliefs. Through the use of Dutch Angle, the audience is presented with an unstable atmosphere, creating tension and anxiety that blends with the main character's experiences. The aim of making the film "Help Me" is to apply the Dutch Angle technique to arouse the audience's emotions. In this way, the author hopes to strengthen the message and emotional nuances conveyed through this film. This research also aims to provide an overview of how shooting techniques in films can influence the audience's perception and emotions towards the work.

This study aims to determine the Effectiveness of Cyber PR for Covid-19 Information from the Bogor City Health Office in meeting the public's need for health information. This study uses a quantitative research approach. The data in this study were collected using a closed questionnaire which was then analyzed by multiple linear regression by SPSS 24. The results showed that the fulfillment of Cyber Information Needs at the Bogor City Health Office was included in the Good category. The cyber PR media owned by the Bogor City Health Office is a means or equipment used by the Bogor City Health Office in disseminating information about health during the pandemic to meet the information needs of the community. In this case, the people of Bogor City prefer to find out directly to the cyber media of the Bogor City Health Office as a reference in finding information about health because people feel that the Bogor City Health Office provides complete and varied information and is clear in conveying information.

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.

Gender transformation is an effort to achieve liberation from all forms of oppression, whether structural, personal, class, skin color or international economic. The transformation discussed by the author is gender transformation which is seen based on the appearance of the female main character in the imperfect film which is caused by the work environment, family, and so on, causing the female main character to undergo a gender transformation in appearance. This research aims to ensure that development benefits and resources are directed effectively and fairly to men and women. The method used by the author in this research is a quantitative method. Quantitative method is a research method that uses a lot of numbers. Starting from the data collection process to its interpretation. Meanwhile, the research method is an in-depth and careful study of all the facts.

Jathil Obyog is a semi-oral folklore that is undergoing a process of change at this time. The purpose of this research is to find out the changes in Jathil Obyog in Reyog Obyog in Ponorogo City. This research is a qualitative research. There are three parts in this research, namely, the beginning of Jathil Obyog art in Ponorogo City, the change of Jathil Obyog art form in Ponorogo City, and the impact of Jathil Obyog art changes on the community. This research is a qualitative descriptive research. The data was obtained from interviews, observations and literature studies about Reyog Obyog. Data in the form of words and photos. The data is then analyzed through an intensive implementation process that is through a descriptive narrative which is then arranged in such a way and then produces the results of an in-depth analysis. The results of this research show that Jathil Obyog in the Reyog Obyog performance is a traditional performance art that comes from East Java, Indonesia and has gumathok elements. Jathil Obyog changed his mind. Starting from Dance Movements, Events, Makeup and Hair, Dance Properties, as well as Songs and Dances. For the general public, the intensity of Pagelaran Reyog Obyog is increasing, the public's interest in the art of Jathil Obyog is increasing, content creators are developing, and can develop and advance the UMKMe of the community. The intensity of the Reyog Obyog performance has a direct impact on the interests of the community.

This research investigates the role and impact of the use of color tones in documentary films. Through analysis of a number of leading documentary films, this study aims to understand how choosing color tones can influence the audience's experience and convey messages more effectively. The research results show that color tones can create atmosphere, highlight themes, and influence audience emotions. These findings provide additional insight for ocumentary filmmakers to enhance the power of their visual narratives through intelligent use of color palettes

School children's songs are Indonesian pop songs created by Oddie Agam which contain love stories during school. The aim of this work is to create a work in the form of school music. In this work, the arranger works on school children's songs in the form of school music and then combines them with a touch of drumband to form a new arrangement to be performed. The nuance of the arrangement will be packaged cheerfully and cheerfully. This "school child" work is an expression of the author's self in a form that is realized in 3 parts, based on the development of the "school child" song and the session percussion pattern, which appears in a series of rhythms and sentences using the composition techniques that have been created. as a binder for this work.

Public service is a motivation for the public. The existence of a public service can be a control over arbitrariness in the hands of policy makers. Innovation in public services helps the government further upgrade the conditions of its territory. Law No. 25 of 2009 concerning Public Services is a breath of fresh air in efforts to provide good public services. This law mandates that public service is an activity or series of activities in order to fulfill service needs in accordance with statutory regulations for every citizen. Public service innovation cannot be separated from community participation. Public service innovation is also used in Bandung where co-creation methods are used to improve public services. This method is used by the Bandung Dukcapil Office. The application of co-creation is a new breakthrough in data openness and also the accuracy of data from the government

The Lapor Pak program is a variety show that will be broadcast on Trans7 starting from February 22 2021. Carrying the concept of variety comedy, Lapor Pak is packaged through sketches and talk shows with the background of a police station that comedy current criminal cases, as well as local gossip. artist with a delivery method that aims to invite laughter from the audience. The aim of this research is to determine the content of the report sir episode of Kiki Saputri Toasting Anies Baswedan program in terms of broadcasting behavior guidelines and broadcast program standards (P3SPS). This research uses a qualitative approach with descriptive methods and collects data through interviews, observation and documentation. The research results show that in the Lapor Pak program, the Kiki Saputri Roasting Anies Baswedan episode, there are 4 segments. In segment 4 there are 4 scenes that have the potential to violate P3SPS. According to the researchers, the results of the analysis were no problem because the scene was not slanderous, inflammatory, misleading or lying, the sentences uttered by Kiki were in accordance with the data and the nature of the questions was made with the concept of roasting. In analyzing each broadcast, researchers observed the scenes of each segment and each minute of the video, then looked closely at all the scenes in the video. Then, after researchers watched the video, they found no violations listed in accordance with the P3SPS article. This research illustrates how Trans7 succeeded in creating creative programs that did not violate broadcasting regulations.

This research aims to determine Toba Batak culture in the Pariban idol film from Java using mise en scene. In the film Pariban, idols from Java depict many of the meanings in each story such as the characters, language and culture of the people through a qualitative descriptive approach. It is hoped that this research will be able to convey the meaning implied in the film Pariban Idol from Java. The type of method in this research uses qualitative research methods. Qualitative is field or interpretive research. The object of his research is the Pariban film from Java. The type of data source used by the author in this research is primary data obtained from the film itself and then observing mise en scene elements from several scene pieces or scenes needed for research purposes. The data collection technique in this research is in the form of documentation by searching for data regarding matters related to films via the internet and books that are related to this research.

Human survival depends on the environment. However, the lack of human awareness in protecting the environment has caused a lot of destruction to occur. To increase human awareness and understanding, Pandawara uses TikTok social media to provide information as well as appeal to people to preserve the environment. This research aims to measure and analyze the effectiveness of TikTok social media content presented by the @PandawaGrup account as a campaign tool to increase public awareness and participation in efforts to clean the environment and the responses that occur therein. The researcher used a qualitative descriptive research method which was implemented by monitoring and analyzing the @pandawagrup account evenly. The results of this research are that the social media TikTok @pandawagrup as a campaign media in protecting the environment is considered to have a significant role because it is able to share advocacy information about the environment and there are positive impacts that emerge which can be seen from the large number of positive responses both in terms of the number of likes and good opinions in awareness of protecting the environment.

The rise in the phenomenon of using Artificial Intelligence such as ChatGPT and the very high trust of the Indonesian people in the development of Artificial Intelligence, especially the Gen Z generation group with Higher Education status (students), has given rise to debate in terms of the impact of its uses as a technology that helps the learning process. On the positive side, ChatGPT can provide personalized and interactive learning, while on the negative side, ChatGPT can provide incorrect and inaccurate information. Meanwhile, penetration of its uses can no longer be avoided because it is easy to access, so the good and bad sides will continue to be felt, especially for its users. Moreover, until now there is still very little research on how this technology can help fulfill the needs of students within the research campus, especially the most important need for them as someone who is pursuing higher education, namely the need for satisfying learning. Therefore, this research aims to explain the relationship between the uses of ChatGPT and the fulfillment of learning needs for students at the Faculty of Communication Sciences, Padjadjaran University with the help of the Uses and Gratification theory approach. The research method usesd is a quantitative method with a type of correlational study design using the Spearman Rank correlation test The results of this study show that there is a positive and significant relationship between the uses of ChatGPT and fulfilling the learning needs of students at the Faculty of Communication Sciences, Padjadjaran University with a correlation coefficient of 0.834. So, it can be concluded that the higher the uses of ChatGPT, the higher the fulfillment of students' learning needs, which means that frequent uses of ChatGPT can indicate that it is closely related to satisfying learning needs.