This study aims to evaluate the relationship between affiliate marketing and celebrity endorse on purchasing decisions at TikTok Shop among Generation Z in Boyolali. This research is motivated by the increasing use of TikTok as a popular online shopping medium among Gen Z, as well as the development of digital marketing strategies through affiliates and public figures. The population in this study includes Gen Z in Boyolali who have made purchases at TikTok Shop. A sample of 100 respondents was obtained through the Slovin formula calculation. This study uses a quantitative method, with an online questionnaire distributed through Google Forms. Data analysis was conducted using the SmartPLS 3.0 application to test the relationship between variables. The results of this study indicate a positive and significant relationship between affiliate marketing and celebrity endorse on purchasing decisions. This finding provides a theoretical contribution to strengthening the Theory of Planned Behavior in the context of digital marketing, as well as suggesting strategies for business actors in developing more effective promotions at TikTok Shop.

In the world of education, students' English language skills cannot be separated from the learning process provided by lecturers. Lecturers as facilitators try to provide the best teaching and learning process for their students. English is a course that develops communication skills both orally and in writing, understanding and expressing information. This course is no longer just a course that is limited to grammar, but can also develop students' skills in communicating English orally and in writing. For this reason, a creative approach is needed that can make students more active and interesting in learning English. One of the approaches provided by lecturers is learning English by utilizing audio-visual media, namely using videos, films, and music. In teaching English material, the use of this learning media is one of the right learning media to use. The purpose of this journal is to provide strategies in utilizing audio-visual media to improve students' English learning outcomes. Technically, the strategy for utilizing audio-visual media in the process of teaching and learning English is divided into three stages, namely preparation, use and the last is follow-up after use. This media utilization strategy will make English learning more effective, interactive and interesting. Lecturers will be more optimal in delivering materials and students will find it easier to understand.

This This Study aimed to (1) understand the overview of employe, performance, Organizational support, and work discipline, and (2) analyze the influence of organizational support and work discipline on employee performace both partially and simultaneously. The population in this study consisted of 40 employees of the Regional Planning, Research, and Development Agency (BAPELITBANG) of the Sikka Regency. Due to the limited population, the study was conducted using a census or saturated samping method. Data were collected through questionnaires and analyzed using descriptive and infertial statistical methods, specificallymultiple linear regression. Hypothesis testing was conducted using f- tesr and t-test. The results of the descriptive analysis indicated that the employee performance variable was categorized as good, the organizational support variable was also categorized as good,and the work discipline variable was categorized as good as well. The results of the t-test showed that partially,the organizational support variable had a positive and significant effect on employee performance. Additionally, the work discipline variable had  a positive and significant effect and employee performance.the result of the f-test showed that simultaneously, the organizational support and the work discipline variables had a significant effect on employee performance. The determination analysis results indicated that the two independent variables in this study could explain 23,4%  of the variation in the rise and fall of employee performance at the regional planning, Reseach, and Development Agency ( BAPELITBANG) of Sikka Regency.

Snepac Shipping Batam is a shipping company engaged in the field of agency services. In the sense of a representative of (Shipping agency) for the management of ship documents and the management of ship needs at the destination port. In compiling this paper the author uses several methodologies during the land practice, namely the field method (field research) and the library method (library research). To find out and get closer to how the shipping company PT. Snepac Shipping Batam carries out ship service activities according to ship needs at the port. This paper aims to find out the implementation of the host to host system for port service payments at the BP Batam office. BP Batam is the Batam Sea Management Agency where BP Laut Batam is an agency that plays an important role in handling ships entering the Batam port area which provides a port as a place for ships to carry out activities both in the loading and unloading process or ship guidance and towing activities. Under the supervision of BP Laut Batam, this agency has an important role in regulating everything related to the port, starting from regulating port costs which include mooring, guiding and towing costs needed by the ship.

Writing this paper or research paper has the aim and objective of knowing the Procedure for Handling the Arrival and Departure of Export Ships Loaded with Liquid Bulk at PT. Tarahan Cipta Kencana Branch, Lampung Branch. The methods applied are the literature method or (library research) as well as the field inspection method (field research) by describing the Arrival and Departure Handling Procedures for Export Vessels Containing Liquid Bulk Cargo at PT. Tarahan Cipta Kencana Branch, Lampung Branch. In this paper we have explained the obstacles faced, including the cargo not being ready from the shipper and the cargo analysis results not yet being published from the customs and excise agency. There are things that can be done to achieve the goal so that the ship is not hindered in the ship loading process and there are no delays in the ship's departure. So that the ship agency service process can run smoothly, precisely and quickly, PT. Tarunabuat Kencana must pay attention to and prepare all the facilities and infrastructure needed in the ship service process.

Digitalization in the payment system has brought significant changes in people's behavior, including among generation Z (Gen-Z). One of the most prominent innovations is the Quick Response Code Indonesian Standard (QRIS), which offers convenience, speed, and accessibility in transactions. This study aims to analyze the impact of implementing QRIS payments on the financial planning culture of Gen-Z, known as the digital native generation. This study uses a quantitative approach with a survey method on a number of respondents from Gen-Z. The results of the study show that the use of QRIS has positive and negative impacts on their financial planning habits. On the one hand, QRIS makes it easier to manage daily financial transactions, such as automatic recording and easy cashless payments. On the other hand, this convenience also has the potential to increase consumptive behavior due to too fast access and minimal direct control over spending. This study highlights the importance of financial education to increase Gen-Z's awareness in using technology wisely to support better financial planning.
 

In this digital era, in carrying out their activities humans will not be able to be separated from the use of technology that can help humans in completing their tasks or help humans meet their needs more easily, including the people of Indonesia. The low awareness of Indonesian people in terms of financial literacy will certainly have an impact on their ability to manage finances. This study aims to analyze the role of Financial Apps as a medium of financial management literacy education. The use of Financial Apps is increasingly widespread and provides convenience for people in managing finances. Through a literature study, this research reveals that financial literacy has a high relevance to financial management skills. Individuals with good financial literacy tend to be wiser in planning, managing and controlling their finances. In this case, Financial Apps play an important role in improving financial literacy by providing features that make it easier for users to record transactions, create financial reports, and analyze financial performance.

Digitalization has played a significant role in improving capital market inclusion literacy in Indonesia. In the era of digital transformation, financial literacy is an important element for people to manage their finances wisely and maximize the use of investment products. This study aims to examine how digitalization affects people's investment behavior through increasing financial literacy and accessibility of financial services. Using a literature study method, this article collects information and data from various sources to explore the impact of digitalization on investment behavior. The results show that financial literacy allows people to understand the risks and opportunities in the capital market, while financial inclusion ensures easier access to financial services. Digitalization accelerates investment adoption, especially among people who were previously less educated about the capital market.

The phenomenon of online loans has increased significantly in Indonesia, presenting its own challenges for the community in terms of financial management. One of the impacts of the rise of online loans is the emergence of an unhealthy debt culture, where many people are trapped in a debt pattern that is difficult to control, leading to default. This study aims to examine the role of financial literacy as an important factor in overcoming the culture of excessive debt and reducing the number of defaults on online loans. The method used in this study is a literature review that focuses on data from other relevant document sources and those that use online loan services. The results of the study show that financial literacy education can provide the community with a better understanding of financial risks and responsibilities, as well as encourage wiser behavior in making financial decisions.

This research aims to find out whether employee performance can influence the relationship between work facilities and work discipline that researchers found at PDAM Tirta Bhagasasi West Cikarang Branch.  By using quantitative research methods, the population and sample were generated from employees of PDAM Tirta Bhagasasi West Cikarang Branch using the saturated sample method.  The sample used in this research consisted of 33 employees as respondents according to the number of employees at PDAM Tirta Bhagasasi West Cikarang Branch.  This research reveals that the work facility variable has a positive effect on employee performance.  However, the work discipline variable has a negative effect on employee performance.

The Influence of Financial Compensation and Job Satisfaction on the Performance of Garden Textile Store Employees in Jakarta. This research aims to determine the influence of Financial Compensation and Job Satisfaction on Employee Performance at the Garden Textile Store in Jakarta. The object of this research is the Garden Textile Store, Jakarta. This research uses a quantitative approach with multiple linear regression analysis, to test and prove the research hypothesis using the SPSS version 26 application. The sampling technique in this research uses a saturated sampling technique. The sample in this research was all 40 employees of the Garden Textile Store in Jakarta. Based on the research results, it shows that the financial compensation variable has a partially significant effect on the performance of the employees of the Garden Textile Store, Jakarta, the job satisfaction variable has a partially significant effect on the performance of the employees of the Garden Textile Store, Jakarta. The research results also show that the variables of financial compensation and job satisfaction simultaneously have a significant effect on employee performance at the Garden Textile Store in Jakarta

This study aims to examine the effect of Non Performing Loans and Third Party Funds on Profitability and to examine the effect of Non Performing Loans and Third Party Funds with Loan To Deposit Ratio as a Moderating Variable in Conventional General Banking Companies listed on the Indonesia Stock Exchange for the 2019-2021 period. The research method used in this research is quantitative research. The sample in this study was selected using a purposive sampling method and a sample of 41 banking companies that met the sample criteria was obtained. The data analysis method used is simple linear regression analysis and moderate regression analysis. The results of this study indicate that Non-Performing Loans and Third Party Funds have no effect on Profitability. In moderation the Loan To Deposit Ratio strengthens the effect of Non Performing Loans and Third Party Funds on Profitability.

This research was conducted with the aim of knowing the effect of return on assets, return on equity and earnings per share on stock prices in banking companies listed on the IDX for the 2019-2021 period. The sample used in this research is 10 companies. Sampling was done by purposive sampling method. The method used is a quantitative approach. Data analysis techniques used include: classical assumption test, multiple linear regression test, hypothesis test and coefficient of determination test. The results showed that the return on assets and return on equity variables partially did not have a significant effect on stock prices, while earnings per share had a significant effect on stock prices. The results of the study simultaneously (return on assets, return on equity and earnings per share) have a significant effect on stock prices.
 

Education is something that is considered important in everyone's life. Unfortunately, many people are not fortunate enough to receive an education. This is due to poverty. From this, the government finally set regulations through Law No. 12 of 2012 concerning Higher Education which authorizes the government to realize justice, affordability, and equity in obtaining quality higher education related to the benefits of social progress, prosperity, and independence. Therefore, the government finally issued the Indonesia Smart Card (KIP) policy to overcome this problem, because there are still many students who are still in school but drop out because of financial problems. The purpose of this research is to see how the management of the KIP Lecture scholarship at IAKN Tarutung. This research method was conducted with the philosophy of postpositivism, investigating the state of natural objects and using a descriptive qualitative approach with purposive sampling. The KIP college scholarship at IAKN Tarutung provides an opportunity for students who excel but have economic limitations to get higher education in college.

This research aims to determine the effect of education and job training on the performance of PT employees. Buhler Indonesia Tangerang – Banten. The approach used in this research is quantitative. The population in this study were all employees of PT. Buhler Indonesia, numbering 50 people. Sampling if the subjects to be studied are less than 50 people, it is best to take all of them. in this research is a multiple linear regression analysis technique with SPSS 26 software, the theme of this researcher is the influence of education and job training on the performance of PT employees. Buhler Indonesia. The second level of probability, namely job training, has a significant effect on the performance of PT employees. Buhler Indonesia
 

This research was conducted to determine the influence of career progression and work environment on employee performance at PT. Multisrada Arah Sarana Tbk. Bekasi. Using SPSS Version 25, this analysis uses multiple linear regression which aims to determine the effect of the Independent variable (X) on the Dependent variable (Y). This research involved 170 PT respondents. Multisrada Arah Sarana Tbk. Bekasi from various divisions. The data collection technique is carried out by distributing statement data that has been previously tested for validity and reliability, then the results of the respondents' answers are processed for analysis. The results of the analysis of this research data can be concluded that Career Pathing does not have a significant effect on Employee Performance, while the Work Environment has a significant effect on Employee Performance. However, career progression and work environment simultaneously have a significant effect on PT employee performance. Multisrada Arah Sarana Tbk. Bekasi.

Anugerah Dwi Pratama is a company engaged in the supply of goods and services for boiler machines or steam-powered power plants that was founded in 2010 until now. In connection with the growing national and international competition which resulted in a significant decrease in PT. Anugerah Dwi Pratama, it is necessary to carry out an assessment of the determining variables such as quality, product prices on sustainable buying interest, so that the company can continue to maintain and improve its existence. This research helps companies formulate problems to develop company development strategies.

The purpose of this research is to determine the influence of work discipline, work experience, and salary on the performance of Toko Murah Rejeki Semarang employees. The population in this study were 40 employees of the Rejeki Cheap Shop Semarang. This sample was determined using a saturated sampling technique. The number of samples used in this research was 40 employees. This research data analysis tool uses multiple linear regression. The research results show that work discipline has a positive effect on employee performance. This is shown by the tcount value being greater than the t table, namely 2.032 > 1.688, with a significance value of 0.044 < 0.05 (significant). Work experience has a positive effect on employee performance. This is shown by the tcount value being greater than the t table, namely 2.080 > 1.688, with a significance value of 0.042 < 0.05 (significant). Salary has a positive effect on employee performance. This is shown by the tcount value being greater than the t table, namely 2.914 > 1.688, with a sig value. equal to 0.006 < 0.05 (significant).

In the modern era, competition in business and business has become very tight, especially in the cafe business, many cafes have emerged, one of which is in the Kediri area. Kediri City is a small city that has many cafe business people and is not far behind the existing cafes. in big cities, therefore cafe owners have to think hard to be able to innovate and determine the right marketing strategy. A business that people are very interested in is cafes because consumers almost every day visit cafes not only to enjoy a cup of coffee but there are also those who want to enjoy the facilities available. The intense competition in the cafe business that is currently emerging has resulted in a problem often faced by business people, the first of which is a lack of attention to marketing strategies. "This is because in concept, one way to achieve business goals is to know what the needs and desires of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors" (Kolter and Keller, 2013: 18).

This research is an associative research that aims to determine the effect of the work environment on the morale of the employees of the Wawo Public Health Center, Bima Regency. This research was conducted at the Wawo Public Health Center, Bima Regency. The research instrument used was a questionnaire containing a number of statements with a Likert scale measurement. The population used was all employees of the Wawo Public Health Center, Bima Regency, with 119 employees. The sampling technique used random sampling with a total sample of 44 employees. Data collection techniques used in this research are observation, documentation, literature study. The data analysis technique used is validity test, reliability test, simple linear regression, correlation coefficient, coefficient of determination, t test. The results showed that the work environment had an effect on the morale of the employees of the Wawo Public Health Center, Bima Regency. The magnitude of the influence of the work environment on employee morale is 41.8%.

Dalam penelitian ini terdapat dua variabel yaitu variabel X (Disiplin) dan variabel Y (Kinerja Pegawai). Penelitian ini dilakukan untuk mengetahui kedisiplinan pegawai LPP RRI Sorong, kinerja pegawai LPP RRI Sorong, dan pengaruh disiplin pegawai terhadap kinerja pegawai LPP RRI Sorong. Data yang digunakan adalah data primer yang dikumpulkan melalui observasi, pembagian kuesioner, dan wawancara. Hipotesis penelitian ini adalah ada pengaruh kedisiplinan terhadap kinerja pegawai LPP RRI Sorong. Untuk mengukur pengaruh variabel-variabel tersebut digunakan regresi linier sederhana dan koefisien determinasi dengan bantuan program aplikasi komputer IBM SPSS 23. Berdasarkan hasil analisis data dengan menggunakan metode statistik yaitu regresi linier sederhana, hal ini dapat dilihat dari nilai koefisien regresi linier sederhana sebesar 0,649 , selain itu nilai value = 0.000 < alpha 0.05, hasil uji koefisien determinasi (R2 ) diperoleh nilai R Square 0.717 yang demikian bahwa variabel remunerasi menjelaskan variabel kinerja karyawan sebesar 71,7 % , Dari hasil uji T diperoleh nilai sig 0.000 < 0.05 yang menunjukkan bahwa variabel disiplin kerja berpengaruh terhadap variabel kinerja karyawan sehingga dapat disimpulkan bahwa variabel disiplin kerja (X) mempunyai pengaruh secara signifikan terhadap variabel kinerja pegawai (Y). Hasil penelitian ini  menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada Lembaga Penyiaran Publik Radio Republik Indonesia ( Sorong ).

increasingly fierce business competition in the realm of e-commerce causes business people to implement the right strategy, improve service quality, and manage good relationships with consumers. Technology has changed the way businesses operate in recent decades. Rapid technological innovation has provided new opportunities for businesses to grow and develop. This needs to be done by a company as an effort to maintain loyalty customers as well as acquiring new customers. Good product quality is indeed an important factor to be able to increase company sales. However, there are other things that you should pay attention to, namely establishing good relationships with customers it is undeniable that customers are one of the factors that will affect the condition of your business. If you don't have customers, then you won't get any income. Therefore establishing a good relationship with customers becomes important for the sustainability of the company. By definition, a customer relationship is a marketing strategy that retains and manages customers to make repeat purchases. Customers that you have successfully attracted must be managed as well as possible so as not to switch to competitors. The more customers you have, the better the impact on business development. The way this is done is to manage it in such a way that it encourages purchases repetitive and prevents them from switching to competitors.this can also be done by providing answers and solutions to problems owned by customers. Customer relationship practices help salespeople automate sales activities with a customer relationship strategy, you know when to reach out to your sales prospects, what to say, and how to say it.

In managing village funds, the government in Tantan Village has limited human resources that have a role in managing them. Based on its type, this research is a qualitative research with primary and secondary data sources. The methods used for data collection in this study are observation, interviews, and documentation. The steps in the analysis are collecting data, summarizing the data, presenting the data, and then drawing conclusions. Based on the results of this study, it shows that the management of village funds under development in 2021 at the planning, implementing, organizing, implementing and also reporting stages has been carried out quite well. In an Islamic perspective, the management of village funds in Tantan village has not yet implemented the principle of justice in its implementation. And for the impact arising from the management of village fund management in the village of Tantan, it is felt that it has had a positive impact in the field of development.

The volatility increase in rice prices has already started since August 2022 where this condition continues until 2023. This increase in rice prices brought a negative sentiments to rice producing companies such as HOKI and NASI in their Net Profit Margin. Therefore this research focuses to provide insights for investors and companies on the impact of volatilities increase in rice prices to financial performances of rice producing companies that listed in IDX. By using quantitative research methods and analyzing various financial ratios, the research investigates how rising rice prices affect the profitability, efficiency, and market performance of these companies. The results indicate that the volatility in rice prices negatively impacted the financial performance of rice-producing companies listed on the IDX in terms of profitability. However, it had a mixed impact on marketability and efficiency with the data showing positive differences. Benchmarking with companies from other countries also suggests areas for improvement for the companies studied.

The purpose of this research is to determine the variables price (X1), taste (X2) and service quality (X3) on consumer satisfaction (Y) at Caffe Tandalan Blitar. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. Sample selection used Accidental Sampling, the number of samples in this study was 187 respondents at Caffe Tandalan Blitar. This research data was obtained from questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y= - 1.739 + 0.320 T test results: The taste variable has a partially significant effect on consumer satisfaction with a sig result of 0.000 <0.05. t test results, the service quality variable has a partially significant effect on consumer satisfaction with a sig result of 0.000 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that price, taste and service quality have a simultaneous and significant effect on consumer satisfaction.

This study aims to determine the role of human resource audits on training and compensation on employee performance and career development as an intervening variable at PT XYZ. The research uses descriptive quantitative method. The population in this study were employees of PT XYZ who were placed in outlets in Taman sub-district, Sidoarjo. The sampling technique in the study used Purposive Sampling Technique with the criteria of employees who deal directly with consumers totaling 35 people. Data obtained by filling out a questionnaire. The data was processed using the SmartPLS statistical tool and analyzed using the inner and outer models. The results of the study found that training and compensation have a positive and insignificant effect on employee performance and training has a positive and significant effect on career development.

Dividend distribution by companies listed on the Indonesia Stock Exchange is a consideration of investors in making investments. Dividend policy considers how much dividends will be paid, the frequency of dividend payments, and the method of dividend payments, both in cash and in the form of stock dividends. The decisions of these investors affect the price of shares on the stock exchange. The market price of a company's shares formed between buyers and sellers during a transaction is called the company's market value, because the price on the stock exchange is considered a reflection of the real value of the company's assets. The stock price in the market shows the performance of the company. This study shows the relationship between dividend policy and PBV which reflects company performance. By using quantitative research methods. It can be concluded that dividend policy affects PBV..
 
 

This research focuses on finding out how much influence promotions and prices have on house purchasing decisions at Permata Arco Residence. In this research, the model used is quantitative with Non Probability techniques using the Purposive Sampling method, namely having a specific research target, and the author conducted research by distributing questionnaires targeting 73 respondents in Likert scale units. Data processing used in this research is using SPSS 26 with multiple linear regression analysis techniques. The results of this research show that promotion (X1) does not have a significant influence on purchasing decisions with a value of 0.239 > 0.05 and a t-count value of 1.187 < t-table 1.993, however price (X2) has a significant influence on purchasing decisions. with sig value. 0.000 < 0.05 and the t-count value is 3.871 > t-table 1.993. Simultaneously promotion and price influence purchasing decisions with a calculated F value of 16.271 > 3.19 F table.
 
 

This study aims to explain leadership path goal theory. Literature study is used as a method in research. The data is taken, collected, and analyzed from books and scientific journals that have similar topics, then made into writings and conclusions. The results of the study show that using path goal leadership can increase employee motivation. The results applied with the application of the path goal leadership style can increase employee motivation. Path-goal theory recognizes four leadership behaviors for increasing subordinate motivation. The four path-goal leadership styles that serve to provide structure and reward to subordinates are directive, supportive, participatory, and achievement-oriented.

In the current digital era, product competitors are not only based on product quality but also on how their marketing position can be reached by many groups. This research aims to determine consumers' purchasing power towards Esteh Indonesia and how influential the flavor variants available at Esteh Indonesia are on consumer purchasing power. From the test results that have been determined, there is a reliable test result of 0.799, a normality test of 0.61 with a significance level of 0.05. So it can be concluded that consumer influence on Esteh Indonesia has a positive influence.

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

Home industry is a business unit on a small scale engaged in certain industrial fields. Even thought it is a small business unit, a development strategy is needed so that the business can run well and survive amidst the motivations of other businesses. The innovation needs to be supported by good financial management so that the innovations created by home industry owners can be realized. It is necessary to have human resources who are literate about today’s technology. This technology is not only used for marketing but also a means to seek various innovations business product.

This research aims to determine the simultaneous and partial influence of leadership style and work discipline on employee performance. This type of quantitative research, this research uses primary and secondary data. The research sample consisted of 35 employees of SMPK Mardi Wiyata Kediri using saturated sampling techniques. The analysis techniques used were validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, and test the coefficient of determination (R2) using the SPSS version 25 program.The research results show that the t test results of the Leadership Style variable (X1) have a partially significant effect on Employee Performance by getting a sig value. 0.001 < 0.05 and the Work Discipline variable (X2) has a partially significant effect on Employee Performance with a sig. 0.004 < 0.05. Meanwhile, the results of the F test show that Leadership Style (X1) and Work Discipline (X2) have a significant simultaneous effect on Employee Performance at SMPK Mardi Wiyata Kediri with a sig. 0.000 < 0.05. In this research, it is also known that the coefficient of determination (R2) Adjusted R square variable Leadership Style and Work Discipline has an influence of 60.5% in influencing employee performance, while the remaining 39.3% is influenced by other variables not discussed in this research.

This study aims to analyze the effect of capital structure and net profit margin on company value in transportation and logistics sub-sector companies with a sample of 21 companies listed on the Indonesian stock exchange using the purposive sampling method and based on the 2018-2021 sampling criteria. Based on the results of statistical analysis, it can be concluded that capital structure has a significant effect on the firm value of the transportation and logistics sector studied. this is proven by using the t test with a significant value of 0.003 > 0.05 and tcount 3.040 > ttable 1.989. so it can be concluded that capital structure has a significant effect on value based on statistical analysis it can be concluded that the net profit margin has no effect on the value of the companies in the transportation and logistics sector being studied. this is proven by using the t test with a significant value of 0.205 > 0.10 and tcount 1.277 < ttable 1.989. conclude that net profit margin has no effect on company value. it can be concluded that capital structure and net profit margin have a significant effect on company value in transportation and logistics sector companies listed on the Indonesia Stock Exchange in 2018-2021, with Fcount is 5.272 > Ftable 3, 11 significant value of 0.007 is smaller than the targeted significant level of 0.05. R Square of 0.115. This means that there is a contribution of 11.5% from the independent variables, namely capital structure (X1) and net profit margin (X2) to firm value (Y). While the remaining 88.5% is contributed or influenced by other variables.
 
 

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.

This study aims to determine whether there is an Effect of Transformational Leadership Style and Work Discipline on Employee Performance of PT Sumber Alfaria Trijaya Tbk. in Makassar City. To find out and analyze which variable is the dominant influence on employee performance at PT Sumber Alfaria Trijaya Tbk. In Makassar City. This type of research uses quantitative, the data analysis technique used in this research is multiple linear regression analysis using SPSS 22 for windows. That the significance value is 0.000 <0.05. That simultaneously leadership style and work discipline have a significant positive effect on employee performance. The results of this study are in accordance with the theory of Budi Setiyawan and Waridin (2006) that discipline is in an ideal state in supporting and carrying out tasks according to the rules in order to support work optimization. One of the conditions for discipline to grow in the work environment is the complete division of labor to the lowest employee or officer, so that people know consciously what their duties are, how to do it, when the work starts and finishes, as arranged in advance and understand who is responsible for the results of the work.

The influence of several consumer behaviors that prefer to carry out online shopping transactions is the main study from the results of interviews from several convection industry businesses conducted in the Soreang area to find out what consumers are more interested in regarding their attitudes and shopping methods and what they are more interested in when making purchases. In the current era, the progress of the times and the development of technology influence consumer behavior to fulfill their needs so that it is more comfortable and easier to do, and find out several responses from the results of interview surveys at 25 convections in the afternoon area, what influences the production of goods produced and income for convection itself

The development of the business world and increasingly rapid economic developments encourage business competitors to improve company performance. The establishment of a company must have clear goals. To achieve the company's goal of making a profit, various strong supporting factors are needed, one of which is good funding management. Determining the optimal level of capital structure is a funding decision in achieving company goals. This research aims to determine the partial and simultaneous influence between Return On Assets, Return On Equity and Net Profit Margin on Profit Growth in Cigarette Companies Listed on the Indonesian Stock Exchange for the 2019-2021 Period.This research is descriptive research with a quantitative approach. The data source used is a secondary data source originating from the Indonesian Stock Exchange website. The sampling technique in this research used the purposive sampling method. The research results show that the Return On Asset variable has no influence on Profit Growth in Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021, then the Return On Equity variable has no influence on Profit Growth in Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021 , then the Net Profit Margin variable has no influence on Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021, and Return On Assets, Return On Equity, and Net Profit Margin simultaneously have an influence on Profit Growth in Cigarette Companies listed on the Stock Exchange Indonesia 2019-2021.

This study discusses the relationship between leadership style and the quality of teamwork in companies. This study uses literature review analysis to examine the concept of leadership style which includes authoritarian, democratic, and independent styles, as well as the concept of quality teamwork (TWQ). The results of this study show that the right leadership style and good relationship between leaders and employees can affect the quality of teamwork significantly. Effective communication and collaboration between team members are the most important factors in improving the quality of teamwork. Therefore, Companies are encouraged to pay attention to the leadership style of a leader and improve and teamwork to achieve goals and improve overall employee performance.

This study aims to determine the effect of human resource competency and information technology utilization on the quality of regional property reports (a case study at the Office of Communication, Informatics, and Statistics of West Sumatra Province). The method used in this study is quantitative, using primary data in the form of a questionnaire. In analyzing the data using SPSS 25 software, the sampling method used was purposive sampling of 52 ASN respondents from the Office of Communication, Informatics, and Statistics of West Sumatra Province. The analysis technique used is multiple linear regression. Based on the research results obtained, it shows that the competence of human resources and the use of information technology affect the quality of regional property reports at the Office of Communication, Informatics, and Statistics of West Sumatra Province..

This study aims to examine the effect of Internal Control, Information Asymmetry and Individual Morality on the Tendency of Accounting Fraud in the Community and Village Empowerment Services of Pulang Pisau Regency. The method used in this study is a quantitative research method by distributing questionnaires. The sample in this study was selected using the saturated sampling method and a sample of 30 respondents was obtained. The data analysis method used is multiple linear regression analysis. Testing is done partially and simultaneously. The results of this study indicate that partially Internal Control and Information Asymmetry have no effect on the Tendency of Accounting Fraud. Meanwhile, individual morality influences the tendency of accounting fraud. The coefficient of determination (adjusted R square) is 0.104 or 10.4%. This means that 10.4% of the variable Accounting Fraud Tendencies can be explained by the variables Internal Control, Information Asymmetry and Individual Morality. While the remaining 89.6% (100%-10.4%) can be explained by other variables outside the research

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.

The aim of this research is to analyze the level of student satisfaction with the quality of services within the Berau College of Agricultural Sciences. From the results of observations and interviews, 5 variables were obtained, namely Lecturers, BAAK, Infrastructure, Lectures, and Image/Brand Image where the items in each measurement variable used the SERQUAL dimension. The sample of respondents was selected as 30 final semester students who had completed their thesis. The instrument was declared valid with a KMO value greater than the test value of 0.5 and reliable with a Cronbrach's Alpha value greater than the test value of 0.6 using SPSS 19. The results of the student satisfaction index (Customer Satisfaction Index) were 78.4%, which means The faculty is able to provide satisfactory quality services to students. From the science quadrant, it is found that Infrastructure and Lectures are in quadrant II (Presentation Priorities) where on average these variables are perceived as very important by students and the faculty has carried out a level of service performance in accordance with what students expect.

This activity aims to find out how the food business development strategy is in setting product prices in the D&A geprek chicken business. The implementation method used is how to determine the time and duration of the activity and the place where the activity will be carried out. Determine the location where to market the product and provide the necessary tools and materials. Carry out the process of production, packaging, and how to market the product. Set the price and product quality in order to compete with other competitors in the city of hammer. The results of this activity show that D&A's Geprek Chicken can compete with other Geprek sellers in Palu City, due to the lower price setting strategy compared to other sellers. And during this activity, D&A's geprek chicken was able to sell geprek chicken according to the turnover target, even more than the turnover target.

This study aims to examine the effect of asset growth and capital structure on profitability either simultaneously or partially. The population in this study are several employees of PT. Asuransi Buana Independent, totaling 97 people, the selection of the research sample was based on the slovin sampling technique with random sampling. And the data analysis method used is descriptive and multiple linear regression analysis, the results of this study show that the regression equation is the Profitability value Y = 4,548 asset growth and 6,479 capital structure. The results of this test show that asset growth has a significant effect on profitability, and also capital structure has a significant effect on profitability because the tcount is greater than ttable.

The emergence of the era of society 5.0 is colored by the rapid world of digitalization which describes almost all areas of life including the accountant profession. This study aims to determine the development of digitalization towards society 5.0 and the efforts and challenges made by the accounting profession in facing that era. In this study using a qualitative approach method with interview techniques through online and offline to 2 Respondents of Public Accounting Firms and 2 Respondents of Tax Consultant Firms. The era of Society 5.0 requires accountants to understand technology and use it in their work. The reason is, accountants play an important role in the world of finance and business, which has a positive impact on efficiency and effectiveness. Therefore, accountant learning must be adapted to technological developments to prepare future accountants who can face the challenges of the digital era.

The rapid development of the Haji and Umrah Travel Bureau industry at this time requires that a Haji and Umrah travel agency company must have the ability to compete. To address this, every Haji and Umrah travel agency company is required to improve its strategy in marketing its products. Because the implementation of an effective marketing strategy is one of the ways in which companies can distribute Haji/Umroh package products that suit the needs and demands of pilgrims. The purpose of this research is to analyze the marketing strategy for Haji and Umrah package products at Rizkia Tour & Travel Bukittinggi Branch. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective pilgrims and Umrah pilgrims make choices about Umrah and Haji packages with considerations such as the type of Haji/Umrah packages, affordable Umrah and Haji package prices, comfort while traveling Umrah/Haji and so on.
 
 

Materi ini membahas tentang penelitian yang menggambarkan budaya, dimensinya, dan dampak budaya pada proses kepemimpinan. Adapun metode penulisan kajian pustaka atau studi kepustakaan yaitu berisi teori teori yang relevan dengan masalah–masalah penelitian. Pada bagian ini dilakukan pengkajian mengenai konsep dan teori yang digunakan berdasarkan literatur yang tersedia, terutama dari artikel-artikel yang dipublikasikan dalam berbagai jurnal ilmiah. Temuan dari GLOBE bernilai karena mereka muncul dari desain penelitian kuantitatif yang dikembangkan dengan baik. Kesimpulan dari proyek ini membuat pernyataan utama tentang bagaimana budaya di seluruh dunia melihat kepemimpinan. Kekuatan lain adalah desain penelitian kuantitatifnya, suatu klasifikasi dimensi budaya yang diperluas, daftar dari karakter kepemimpinan yang diterima secara universal, dan kontribusi yang dibuat dari hal itu untuk pemahaman yang lebih kaya akan proses kepemimpinan. Di sisi negatif, kajian GLOBE tidak memberikan temuan yang membentuk teori tunggal tentang bagaimana budaya terkait dengan kepemimpinan.

This research aims to increase knowledge and insight in the field of industrial economics and aims to analyze industrial competitive strategies in facing technological advances. The research method uses qualitative methods and library research. The data collection technique is to record important information in carrying out data analysis by means of data reduction, data presentation and drawing conclusions to obtain conclusions. The results of the research show that Indonesia's industrial strategy is to be able to survive in competition and import substitution must be increased to meet the needs of a growing society. increasing even though industry can be one of the strategies in the industrial sector that can be developed in the future in an effort to realize Indonesia's economic growth.