The role of educational leadership is very important in developing entrepreneurial skills in students, especially in the era of globalization that requires graduates to have independent and innovative abilities. Educational leadership acts as a catalyst in creating a conducive learning environment, facilitating an entrepreneurship-based curriculum, and integrating entrepreneurship programs into the learning process. This study aims to explore the role of educational leadership in developing entrepreneurial skills in students. Educational leadership has an important role in shaping students' character and skills, including entrepreneurial skills. The research method used is a literature study to collect data and information relevant to the research topic. The results of the study indicate that effective educational leadership can provide encouragement and motivation to students to develop their entrepreneurial skills. The implication of this study is the need for an active role of educational leadership in creating a learning environment that supports the development of entrepreneurial skills in students.

this research is motivated by the discovery of problems related to eWOM, hotel image and purchasing decisions. This type of quantitative research with a causal associative approach (cause and effect) using survey methods. The types of data used are primary and secondary data. The population in this study were guests who had stayed and were staying at Aston batam Hotel & Residence. The sample in the study totaled 120 guests with a sample determination technique, namely non probability sampling. Techniques for collecting data through a questionnaire (questionnaire) using a Likert scale that has been tested for validity and reliability. The data from this study were processed with the help of SPSS 18.00. The results of the study show that the eWOM variable is in the good category based on statistical calculations with an average TCR value of 81.5. The hotel image variable is in a good category based on statistical calculations with an average TCR value of 80.4. The Purchasing Decision variable is in the good category based on statistical calculations with an average TCR value of 80.84. At the eWOM (X1) value, Beta or Standardized Coefficient was achieved, namely 0.388 accompanied by T count (4.817) where significance was achieved 0.000 <0.05, so the eWOM variable (X1) contributed a positive and also significant influence on purchasing decisions (Y), then the hypothesis of hotel image research (X2) achieved Beta or Standardized Coefficient whose value was 0.536 accompanied by T count (6.654) where significance was achieved 0.000 <0.05, so the hotel image variable (X2) contributed a positive and also significant influence on purchasing decisions (Y). Next, the Adjusted R Square number whose value is 0.791 means that the contribution of the influence of the independent variable on the dependent variable is 79.1%, while the remaining 20.9% is influenced by other variables.

This study was motivated by the discovery of a phenomenon found by researchers in purchasing decisions related to ewom and brand awareness in Grand Basko Hotel Padang. The research method used in this study is quantitative with a causal-associative approach (cause and effect) using the survey method. The population of this study included guests who have stayed at Grand Basko Hotel Padang. The research sample consisted of 110 respondents. The sampling method used was non-probability based sampling with the type of sampling i.e. purposive sampling. The instruments were tested with validity and reliability tests. The analysis requirements are tested with the normality test, heteroskedarity test and multicollinearity test. The hypothesis tests are performed with multiple linear regression tests, t-tests (partial), f-tests (simultaneous) and the coefficient of determination. The result of the R square is 0.849, which means that the ewom variable affects the purchase decision by 84.9%. The value for the R-square brand recognition can get 0.863 results. This means that the variables for brand recognition affect the purchase decision of Grand Basko Hotel Padang by 86.3%. The Adjusted R-squared (R²) value is 0.898, indicating that the combined influence of eWOM and brand awareness on purchase decisions is approximately 89.8%. The remaining 11.2% of the variation is influenced by other factors not discussed in this study.

This study explores the impact of tourism on environmental health in the coastal tourist area of Ancol Beach, Jakarta. As a major tourist destination in North Jakarta, Ancol Beach has experienced significant growth in visitor numbers annually. While tourism in this area provides positive contributions such as boosting the local economy and creating employment opportunities, it also poses negative environmental impacts, particularly in terms of marine pollution and increased waste accumulation during peak tourist seasons. Using a qualitative approach, this research combines in- depth interviews and field observations to analyze these issues. The results indicate that, despite adequate waste management efforts, the surge in visitors creates challenges in maintaining environmental cleanliness and marine ecosystem health. Additionally, tourists' awareness of environmental responsibility tends to decline during high-traffic periods. This study recommends enhancing waste management facilities and intensifying environmental education to support sustainable tourism management at Ancol Beach.
 

The growth of modern technology has brought about numerous changes and new developments. Things that were previously considered unimaginable are now seen as commonplace and intriguing to many people. One example is the internet. Digitization can now be applied to all types of businesses, from the smallest to the largest. The formulation of marketing strategies has become more effective with this digitization. This study aims to examine the digital marketing activities of PT AkzoNobel Car Refinishes Indonesia on the Instagram social media platform. The research is conducted to review the uploaded content, engagement with followers, and their impact on the brand and sales. Data were obtained from direct experience during the internship process at the company. Research has shown that with proper and effective use, Instagram has provided considerable excitement for the company and its managers to utilize.

The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.

 
Abstract. The writing of this thesis aims to find out the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings in Padang Four Star Hotels. The approach used in this research is descriptive qualitative. Observation, interviews, and documentation are used for the data collection process. There are 4 respondents from banquet employees, and 3 respondents from guests who have used meeting services at Hotel Bintang Empat Padang. By listening and transcribing and using NVivo software to analyze the data. The results of the research obtained that the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings at the Four Star Hotel Padang has not been optimal. seen from the role of event technicians (engineering), officers, supervisors, and banquet managers who have not fully implemented properly according to the Standard Operating Procedure (SOP) that has been set. Companies can consider conducting training and periodic evaluation and supervision to ensure that all banquet employees have adequate knowledge of the Standard Operating Procedure (SOP).
 
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This research was conducted to determine the effect of job demands on workplace well-being. This study is quantitative research. The ZHM Premiere Hotel Padang's staff members made up the study's population. There were 104 respondents in the study's sample. Data for this study was gathered by distributed questionnaires. Then the data analysis by regression analysis using the classic assumption test, namely the normality test, linearity test, and heteroscedasticity test which is processed using the SPSS version 29 program. The data analysis result show that job demands have a negative and significant effect on workplace well-being. being with a standardized coefficient value of -0.965 with t count (-37.368) with a significance of 0.001 < 0.05. This shows that every increase in job demands units will provide -1,230 units of workplace well-being.

This research aims to analyze the role and participation of the community in the development of Upas Crater tourist destination in Tangkuban Perahu Mountain area, West Java. Methods
This research uses qualitative with descriptive approach, data collected through field observations, in-depth interviews with community leaders, local community leaders, local tourism businesses, and visitors, as well as documentation studies. The results showed that the surrounding community plays an active role in various aspects of tourism development, including: 1. Provision of facilities and Provision of tourist facilities and services, 2. Preservation of the environment and local culture, 3. Management of tourist area security, and 4. Promotion of tourism through various social media. However, there are still some obstacles such as limited human resource skills, lack of business capital, and lack of coordination between stakeholders. This research recommends the need for capacity building the community through tourism training, strengthening local institutions, and optimizing cooperation between the community, government, and stakeholders. optimization of cooperation between the community, government, and private sector in the development of tourism destinations. development of a sustainable Upas Crater tourist destination.

Environmental pollution and damage are increasing so this situation can disrupt human life. To overcome this problem, comprehensive efforts are needed in the form of strict and sustainable law enforcement by Pejabat Fungsional Pengawas Lingkungan Hidup (PPLH). One of the things PPLH did to form the professional organization was to hold the first Organisasi Profesi Pejabat Pengawas Lingkungan Hidup National Conference in 2023 online and offline on Wednesday, December 6, 2023, which appointed PT Genesia Dwi Mitra as the event organizer. This research aims to understand the process of organizing the 2023 Organisasi Profesi Pejabat Pengawas Lingkungan Hidup National Conference. The author applies a qualitative method by collecting data through participatory observation, documentation, and literature study. The findings show that PT Genesia Dwi Mitra has carried out the preparation and implementation stages of the event, referring to the terms of reference (ToR) provided by the client.

This research aims to describe the potential and facilities for tourism development in the Lembang Park Zoo tourist attraction and identify future developments regarding the facilities and potential of tourist attractions. The background of this research is because Lembang Park Zoo is one of the tourist destinations in Bandung that is child-friendly. There are also problems found in the field including 1. how to develop facilities 2. How to maintain potential 3. How to Promote Tourist Attractions in the Current Era of Globalization 4. How to manage food for animals Of course, with the method of observation and direct interviews, regarding the potential and development of facilities at Lembang Park Zoo, to local managers, the results of this study show the Potential and Development of Facilities at Lembang Park Zoo
In addition, this study can recommend that Lembang Park Zoo has very adequate potential and environmental facilities.

The Lodge Maribaya is a beautiful tourist spot, which offers between natural and artificially created places with backdrops of pine forests for thousands of tourists to come during the weekend. However, the scope of study on marketing management could spiral into more interesting aspects of the field, which penetrate effective and sustainable marketing management. The method used in this research is qualitative methods (library research). According to the result of the research, it revealed that management plays a very significant role in enhancing the tourist’s appeal to the tourist destination of The Lodge Maribaya. Marketing management includes aspects of market segmentation, product development for tourism, promotion and communication, visitor services and experiences, and creation of a brand image.

This study aims to analyze tourists' awareness of the impact of waste at Ancol Beach during the holiday season. Waste issues have become a significant environmental concern in tourist areas, particularly during holidays when the number of visitors increases drastically, interviews were conducted with tourists from various linguistic backgrounds to assess their perceptions of beach cleanliness, understanding of waste impact on the environment, and participation in waste management efforts. Primary data were obtained through interviews and direct observation at Ancol Beach, while secondary data were sourced from literature related to waste management in tourist areas. The findings indicate that tourists' awareness levels vary, with significant differences between local and international tourists. Furthermore, although many tourists recognize the negative impact of waste, further educational efforts are needed to enhance participation in maintaining beach cleanliness. This study also highlights the importance of collaboration between tourism managers, the government, and tourists in addressing the waste problem at Ancol Beach.

This research was conducted to determine the effect of tourism development in Kiara artha park on the lives of local people in the tourism area, how the influence felt by local people. Some of the analysis methods used are descriptive methods. It is very important the role of open space for people’s lives, therefore the Bandung City Government carried out the construction of this city park. This can also attract people to be able to utilize this city park as a public space. The presence of Kiara Artha Park which is one of the city parks in Bandung is utilized by the community to carry out various activities in the park.

The aim of this research is to determine the effect of occupational safety and health on employee work productivity at the Selyca Mulia Hotel Samarinda. The population in this study as well as the sample were employees at the Selyca Mulia Hotel Samarinda, totaling 61 people. This research is quantitative research with descriptive analysis. The data collection method is using questionnaires, interviews, observation and documentation. Data analysis uses multiple linear regression techniques using SPSS version 23. The results of the research show that Occupational Safety (X1) and Occupational Health (X2) together (simultaneously) influence employee work productivity (Y). Work Safety (X1) partially has a positive and significant effect on employee work productivity (Y) at the Selyca Mulia Hotel Samarinda. Occupational health (X2) partially has a positive and significant effect on employee work productivity (Y) at the Selyca Mulia Hotel Samarinda. The results of the regression test show that the correlation coefficient value for the work safety variable is 0.231 or 23.1%, which is positive, meaning that work safety is in the same direction or directly proportional to work productivity and the partial test results show that the t-count value for the work safety variable is t table value with an error level of ? ( 0.05) of 5.853 > 2.002 or tcount > ttable. The results of the regression test show that the correlation coefficient value for the occupational health variable is 0.148 or 14.8%, which is positive, meaning that occupational health is in the same direction or directly proportional to work productivity and the results of the partial test show that the t value of the occupational health variable is equal to ttable value with an error level of ? ( 0.05) of 3.363 > 2.002 or tcount > ttable.
 

This research is motivated by several problems. The aim of this research is to analyze the influence of food quality and employee service on guest satisfaction at the Pangeran City Padang Hotel. The type of research used in this research is descriptive with quantitative data. The type of data used in this research is primary data. The population of this research is research conducted on guests staying at the Pangeran City Padang Hotel. Questionnaires were distributed to 88 research respondents. With a sampling technique using nonprobability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this study show that the overall food quality variable is included in the adequate category at 55.68%. Overall employee service is included in the adequate category at 44.32%. Overall guest satisfaction is included in the less satisfied category at 40.60%. The influence of food quality and employee service on guest satisfaction with customized R Square is 51.3% while 48.7% is influenced by other factors.

Wayang Windu is one of the natural tourist attractions in Pangalengan, Bandung Regency, West Java. Being treated to natural views that pamper the eyes with a backdrop of beautiful, expansive tea plantations and cool mountain air is the main attraction of this place. Tourists can not only enjoy its natural beauty, but tourists can also enjoy various activities such as trekking, taking photos in the middle of a tea garden, and seeing the Wayang Windu cultural site. Located at an altitude of 2182 meters above sea level, the area of this tourist area is around 832 square meters. This place offers a tourist experience that presents natural beauty, tranquility and coolness. Tourists can also shop for culinary delights around the Wayang Windu Pangalengan area. With all its attractions, this destination is the right choice for tourists who are looking for natural relaxation as well as stunning natural beauty.

This research is based on some problem associated with repurchase intention at Tede Coffee. So, the purpose of this study is to investigate the Influence of Product Innovation on Repurchase Intention at Tede Coffee Padang. This research is a quantitative descriptive study with population 987 person, and the sample on this reseach is 91 respondents. And then get form purposive sampling technique the sample is consumen of Tede Coffee. The data collection method in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collected data was then analyzed using simple linear regression analysis with the help of SPSS (Statistical Product and Service Solution) software version 25.00. From the analysis results, it can be concluded that based on the t-test results, for innovation variables with a significant level of 0.000 < 0.05, it means that there is significant influence of product innovation on repurchase intention. According to the F-test with a significance level of 0.000 < 0.05, it means that product innovation simultaneously has a significant effect on repurchase intention. The product innovation variable influences the repurchase intention variable by 55.2%, while the remaining 44.8% is influenced by other variables.