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Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Loyalitas Pengurus Himpunan Pelajar Mahasiswa Indonesia Parepare Komisariat Univeritas Negeri Makassar
Rukma Inna
; Ilham Wardhana H
; Burhanuddin Burhanuddin
; Zainal Ruma
; Rezky Amalia Hamka
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 4
, No 2
(2026)
This study aims to determine the influence of leadership style and organizational culture on the loyalty of the HIPMI Parepare Commissariat, Makassar State University (UNM) administrators. The research variables consist of leadership style as the first independent variable (X₁), organizational culture as the second independent variable (X₂), and administrator loyalty as the dependent variable (Y). The study population was all 40 active HIPMI Parepare Commissariat administrators at UNM during the...
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Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar
Andi Shinta Ria Oktaviani
; Chalid Imran Musa
; Nurul Fadilah Aswar
; Zainal Ruma
; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained....
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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif
Nurman Nurman
; Chalid Imran Musa
; Anwar Anwar
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Vol 2
, No 2
(2025)
This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this ab...
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Peningkatkan Daya Saing Industri Rumah Tangga Melalui Program Pelatihan dan Pendampingan Keuangan Usaha di Desa Kindang
Anwar Anwar
; Zainal Ruma
; Nurman Nurman
; Chalid Imran Musa
; Khaidir Syahrul
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 3
(2025)
Kindang Village is one of the villages that has quite large potential for home industries, but still faces challenges in effective business financial management. This community service activity aims to increase the competitiveness of home industries through training and mentoring in sustainable business financial management. The implementation method includes socialization, simple financial management training, financial record keeping, and intensive mentoring for three months. The results of th...
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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif
Nurman Nurman
; Chalid Imran Musa
; Anwar Anwar
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2025)
This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this ab...
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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif
Nurman Nurman
; Chalid Imran Musa
; Anwar Anwar
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2025)
This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this ab...
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Pengaruh Komunikasi Internal dan Pengembangan Karir terhadap Retensi Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan
Muhammad Jaslin
; Muh. Ichwan Musa
; Agung Widhi Kurniawan
; Zainal Ruma
; Khaidir Syahrul
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a...
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The Effect of Work Overload on Turnover Intention in Employees of Misi Pasaraya Supermarket in Barru Regency
Uhud Darmawan Natsir
; Ummul Khaeriah
; Zainal Ruma
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 4
, No 1
(2025)
This study aims to analyze the effect of work overload towards turnover intention in employees of the Misi Pasaraya supermarket in Barru Regency. The variables that are used in this research are work overload as the dependent variable (X) and turnover intention as the independent variable (Y). Respondents that participated in this study were all employees of the Misi Pasaraya supermarket in Barru Regency, namely 50 employees. Data collection was done through distributing questionnai...
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Pengaruh Struktur Modal terhadap Kinerja Keuangan Perusahaan PT Gowa Makassar Tourism Development Tbk di Kota Makassar Tahun 2019-2023
Baso Erik
; Abdi Akbar
; Andi Mustika Amin
; Zainal Ruma
; Anwar Anwar
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 1
(2025)
This study expects to decide the impact of capital construction on the monetary execution of PT Gowa Makassar The travel industry Improvement Tbk in Makassar City in 2019-2023. The examination utilizes an illustrative methodology. The number of inhabitants in this study is the yearly monetary report of PT Gowa Makassar The travel industry Improvement Tbk. The example of this study utilizes the monetary position explanation and benefit and misfortune articulation of PT Gowa Makassar The travel in...
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Pengaruh Lingkungan Kerja terhadap Produktivitas Kerja Karyawan PT. Biringkassi Raya
Moh. Filzan Al-Mustajidi
; Agung Widhi Kurniawan
; Zainal Ruma
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 1
(2025)
The method used in this research is a quantitative method and primary data sources. Meanwhile, to analyze the data obtained, instrument tests, classical assumption tests and hypothesis tests were used with the help of SPSS 24. Based on the results of the analysis, it can be concluded that the Work Environment variable has a partial effect on Employee Work Productivity. The statistical calculation results of the T test show that Tcount is 15.211, meanwhile the Ttable value = 2.04, so Tcount >...
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