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Menampilkan 1–4 dari 4 artikel
Peran Sosial Media Marketing dan E-Commerce dalam Meningkatkan Daya Saing dan Jangkauan Pasar UMKM di Desa Kedungjambe
Hakim Mahdi Zakariya
; Maharani Ikaningtyas
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with...
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Seminar “Bersatu Melawan Stunting: Mewujudkan Generasi Emas” Bentuk Edukasi Masyarakat di Desa Kedungjambe oleh Mahasiswa UPN “Veteran” Jawa Timur
Choirunnisa Choirunnisa
; Faridatun Nikmah
; Grace Salindeho
; Hakim Mahdi Zakariya
; Mochammad Adam Priyatmoko
; Natasha Mardiani Alfons Heyden
; Naufal Nur Ahmad
; Nia Amalia
; Novita Sari Makigawe
; Safitri Dwi Ananda
; Thalita Rizki Mirzanda Cahyaningrat
; Tiara Meyla Seibina
; Taufikurrahman Taufikurrahman
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 1
(2025)
Stunting is a public health issue that can adversely affect children's growth and future prospects. Stunting poses a threat to the achievement of the second global Sustainable Development Goal (SDG). One effort to address this problem is by providing knowledge to the community about stunting. This effort can be pursued through activities such as stunting seminars. A seminar was held in Kedungjambe Village on November 20, 2024, with the theme "United Against Stunting: Realizing a Golden Generatio...
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Pemanfaatan Sosial Media Marketing dan Ecommerce untuk Meningkatkan Brand Awareness UMKM Di Desa Kedungjambe
Choirunnisa Choirunnisa
; Faridatun Nikmah
; Grace Salindeho
; Hakim Mahdi Zakariya
; Mochammad Adam Priyatmoko
; Natasha Mardiani Alfons Heyden
; Naufal Nur Ahmad
; Nia Amalia
; Novita Sari Makigawe
; Safitri Dwi Ananda
; Thalita Rizki Mirzanda Cahyaningrat
; Tiara Meyla Seibina
; Taufikurrahman Taufikurrahman
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were gui...
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Strategi Optimalisasi Perdagangan Ekspor Kopi Di Indonesia Melalui Situs Trademap
Hakim Mahdi Zakariya
; Lia Nirawati
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 2
, No 1
(2024)
Export trade of coffee in Indonesia plays a crucial role in the country's economy; however, challenges and dynamics in the global market demand the development of an optimal strategy to enhance the competitiveness of Indonesian coffee products. This research aims to formulate an optimization strategy for coffee export trade by leveraging information provided by the Trademap website. The research method involves analyzing Indonesian coffee export data from the Trademap site, identifying global ma...
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