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Somongari Tourism Village in Indonesia's Purworejo Regency is the site of this research on the ways in which community-based creative economy development could promote ecotourism. As a destination rich in natural, cultural, and historical assets, Somongari demonstrates significant potential to integrate creative industries into tourism practices. Examining community involvement, entrepreneurship, and government, this study used a qualitative descriptive technique to gather data via observation, recording, and interviews.Findings reveal that creative economy initiatives—such as culinary innovation, agro-tourism, cultural storytelling, and digital promotion—strengthen destination attractiveness while generating income for residents. Innovation, inclusion, and intergenerational colaboration are greatly enhanced when women and youths are involved. Community ownership and fair distribution of benefits are reinforced via participatory governance and collective management. Limited product diversi-fication, reliance on seasonal tourism, and limitations in management competence are some of the difficulties that continue to exist. The study concludes that community-based creative economy development provides a strategic pathway for sustainable tourism by integrating economic empowerment, cultural preservation, and social participation. Strengthening entrepreneurship, enhancing digital marketing, diversifying tourism products, and fostering stakeholder collaboration are essential to improving competitiveness and resilience. This study contribute to the discourse on sustainable rural tourism by demonstrating how creative economy initiatives can serve as instruments of empowerment and sustainable destination development.

This study aims to analyze the religious and spiritual symbols represented in the film Titip Surat untuk Tuhan through Roland Barthes’ semiotic approach, focusing on the three levels of meaning: denotation, connotation, and myth. The research employs a qualitative descriptive method using semiotic analysis based on document studies of selected scenes, dialogues, and visual elements portraying religious values, prayer, sacrifice, patience, hope, gratitude, and trust in God. The findings reveal that symbols such as the mosque, mukena, sarong, prayer mat, the Qur’an, prayer activities, the post office as a medium for sending letters to God, and the calligraphy of “Allah” and “Prophet Muhammad” on the walls function not only as literal signs but also convey profound religious and spiritual connotations. These symbols further develop into myths that reinforce religious norms and cultural beliefs accepted as natural within society. The film successfully constructs a subtle yet powerful representation of faith by portraying a Muslim family that upholds devotion, moral values, patience, compassion, and an enduring relationship with God. Overall, the film demonstrates how religious symbols effectively communicate spiritual messages while strengthening viewers’ understanding of Islamic values through visual and narrative storytelling.

Children's literacy can be improved through interactive learning media. A digital children's story platform, previously a mobile application, required web version development to expand user accessibility via browsers. The main challenge in this development was presenting multimedia content such as text, images, and audio dubbing synchronously scene-by-scene without degrading system performance, as well as facilitating reader interaction through a rating feature. This research aims to design and develop the platform using a Decoupled Architecture approach. The software development method used is Waterfall, encompassing requirement analysis, system design (UML, CDM, and PDM), implementation, testing, and maintenance. During implementation, ReactJS is utilized on the client-side for responsive interface rendering and state management, while Laravel is implemented on the server-side as a RESTful API provider to manage multimedia asset transmission, rating records, and the MySQL database. Functional system testing was evaluated using Black-box Testing, while user experience was validated using Spearman's Rank Correlation. The results indicate that this architectural separation (front-end and back-end) effectively resolves server overload issues commonly found in monolithic architectures and produces a seamless, stable asynchronous data transmission system across various devices.

The rapid growth of TikTok has transformed digital communication practices and created new opportunities for content creators to establish stronger relationships with their audiences. From the perspective of Digital Public Relations, communication style plays a crucial role in influencing follower engagement and enhancing the effectiveness of online interactions. This study aims to examine the communication styles employed by TikTok content creators to build and strengthen follower engagement. The research adopts a qualitative approach using the Systematic Literature Review (SLR) method by analyzing relevant scholarly articles published between 2021 and 2026. The findings reveal that communication styles emphasizing authenticity, interactivity, storytelling, content consistency, and emotional connection significantly contribute to higher audience engagement, as reflected in the number of likes, comments, shares, and active participation. Furthermore, the effective use of trending content, TikTok's algorithmic features, and adaptive communication strategies strengthens relationships between content creators and followers while enhancing credibility and digital presence. The review also identifies opportunities for future research on the influence of audience characteristics, digital culture, and evolving social media algorithms on the development of sustainable engagement in digital communication.

Penelitian ini bertujuan untuk mendeskripsikan Perkembangan teknologi digital telah mendorong lahirnya berbagai bentuk komunikasi kreatif, salah satunya melalui konten storytelling horor di platform YouTube. Dalam penyampaian narasi horor, penggunaan bahasa memiliki peran penting dalam membangun suasana, emosi, dan keterlibatan audiens. Penelitian ini bertujuan untuk mendeskripsikan bentuk-bentuk campur kode yang digunakan dalam narasi horor “Wawak” pada kanal YouTube Nadia Omara serta menjelaskan fungsi campur kode sebagai strategi dramatisasi dalam membangun pengalaman emosional audiens. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data penelitian berupa tuturan yang mengandung campur kode dalam konten “Kisah Horor Wawak” yang diperoleh melalui teknik simak dan catat. Analisis data dilakukan menggunakan model analisis interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa campur kode muncul dalam berbagai bentuk, seperti kata, frasa, dan ungkapan tertentu yang disisipkan secara sadar oleh narator selama proses penceritaan. Penggunaan campur kode lebih dominan pada bagian cerita yang memiliki intensitas emosional tinggi, seperti saat membangun ketegangan, menggambarkan peristiwa supranatural, dan menyampaikan klimaks cerita. Campur kode berfungsi untuk memperkuat ekspresi, memberikan penekanan terhadap situasi tertentu, meningkatkan unsur dramatik, serta membangun kedekatan antara narator dan audiens. Selain itu, penggunaan campur kode juga berkontribusi dalam pembentukan unsur pathos yang mampu meningkatkan keterlibatan emosional penonton. Temuan penelitian menunjukkan bahwa campur kode tidak hanya merupakan fenomena kebahasaan, tetapi juga menjadi strategi komunikatif yang efektif dalam memperkuat storytelling horor digital dan menciptakan pengalaman naratif yang lebih imersif bagi audiens.

Islamic Religious Education (PAI) in elementary schools faces a fundamental challenge: a gap between abstract instructional content such as monotheism (tawhid), eschatology, and worship obligations and students' cognitive capacity, which predominantly operates at the concrete operational stage (ages 7–11). This gap risks producing superficial understanding based solely on verbal memorization. This study aims to analyze the implications of Piaget's cognitive development theory in elementary PAI learning and to formulate appropriate instructional strategies. A Systematic Literature Review (SLR) following PRISMA standards was conducted on 10 articles selected from 150 identified sources. Findings reveal four effective strategies: experiential learning, the use of concrete and manipulative media, storytelling and role-playing methods, and structured cognitive conflict. This study produces a Piaget-Based PAI Learning Reconstruction Framework comprising five principles: phase-cognitive appropriateness, structured concretization, ZPD-based scaffolding, ongoing misconception evaluation, and meaningful reflection. This framework is intended as a practical guide for elementary PAI teachers in designing developmentally appropriate and meaningful learning experiences.

Consumption of sweetened coffee with various mixtures has become an unhealthy habit for the younger generation. Kopi Babah Kacamata, a legendary tubruk coffee in Salatiga, has been affected by this change. Many people are still unaware of the brand and the consumption of black coffee is declining. Therefore, this research will discuss the positive impact of consuming tubruk coffee with the Kopi Babah Kacamata brand as a soft selling medium for young people. This research uses mixed-sequel exploratory method and linear strategy in its design. The results of this study can be concluded that promotional videos with a storytelling approach for Kopi Babah Kacamata effectively introduce to the target audience.

This study aims to comprehensively analyze the linguistic characteristics and storytelling techniques in the memoir Broken Strings by Aurélie Moeremans. This memoir shares a profound true story of the author's experience surviving emotional manipulation, coercive control, and psychological abuse in a toxic relationship. Using a qualitative descriptive method combining stylistic and structural narratology approaches, this study examines expressive diction, figurative language, and intrinsic narrative elements such as theme, point of view, plot pacing, and characterization. The results show that the author frequently exploits restrictive diction and uses similes and metaphors (such as "cage" and "puppet") to vividly illustrate abstract psychological wounds and trauma into a concrete form. Furthermore, the strict use of a first-person (homodiegetic) point of view combined with the distortion of narrative pacing during traumatic moments proves to be highly effective. This technique successfully replicates the dissociation (freeze) response and immerses the reader in the author's feelings of isolation and internal struggle toward true liberation. The study concludes that the linguistic choices and the application of structural storytelling techniques in this memoir are not merely elements of literary aesthetics, but crucial advocacy instruments in constructing a powerful narrative of trauma and survivor resilienc.  

Penelitian ini bertujuan untuk mengetahui hubungan penggunaan cerita rakyat Timun Mas dengan motivasi belajar siswa dalam pendidikan karakter pada mata pelajaran Pendidikan Agama Kristen (PAK) kelas VII di SMP Negeri 5 Sipoholon. Cerita rakyat sebagai bagian dari kearifan lokal mengandung nilai moral seperti keberanian, tanggung jawab, kerja keras, dan kemandirian yang relevan untuk pembentukan karakter peserta didik. Dalam pembelajaran PAK, nilai-nilai tersebut diintegrasikan agar siswa tidak hanya memahami ajaran iman secara kognitif tetapi juga menghayatinya dalam sikap dan perilaku sehari-hariPenelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui angket motivasi belajar serta observasi penerapan metode cerita (storytelling) dalam pembelajaran. Data dianalisis menggunakan korelasi Pearson untuk mengetahui hubungan antara penggunaan cerita rakyat dan motivasi belajar siswa. Hasil kajian menunjukkan bahwa penggunaan cerita rakyat Timun Mas sebagai media pembelajaran mampu meningkatkan keterlibatan siswa, membantu pemahaman nilai karakter, serta menumbuhkan motivasi belajar. Dengan demikian, storytelling berbasis cerita rakyat dapat menjadi alternatif metode pembelajaran yang efektif dalam pendidikan karakter pada Pendidikan Agama Kristen.Hasil penelitian menunjukkan adanya hubungan yang signifikan dan sangat kuat antara penggunaan cerita rakyat Timun Mas dengan motivasi belajar siswa, dengan nilai korelasi sebesar 0,87.

The Tandak Timang tradition in Batu Badinding Village, Central Katingan District, plays an important role in fostering the faith of children aged 1-5 years, which is carried out by parents. From an early age, children are introduced to faith values through Tandak Timang verses that contain advice, prayers, and praise to God. This study aims to (1) describe the role of parents in fostering the faith of children aged 1-5 years through the Tandak Timang tradition in Batu Badinding Village, Central Katingan District; and (2) describe the values implemented by parents for children aged 1-5 years in Batu Badinding Village, Central Katingan District. The research used a qualitative descriptive method with data collection techniques including observation, interviews, and documentation.The results show that Tandak Timang plays a significant role in shaping children's spiritual foundation. Parents' roles are manifested through daily practices, such as singing, storytelling, and rocking children while chanting verses in the Dayak Ngaju language. This practice not only builds strong emotional bonds but also serves as an effective medium for instilling noble values. These values include cultural values, moral and ethical values, ancestral values, and spiritual values that teach children about the importance of prayer and hope in God.The conclusion of this study is that parents act not only as cultural inheritors but also as educators, role models, and facilitators. They utilize intimate moments when putting children to sleep—through singing, storytelling, and rocking—to instill faith values. The strong physical and emotional interaction builds a solid bond, making it easier for children to accept and internalize a deep understanding of the teachings conveyed. The Tandak Timang tradition is rich in noble values that serve as the foundation for faith formation. These values include cultural values, moral and ethical values, ancestral values, and spiritual values. The suggestions put forward are that parents should further understand the meaning of Tandak Timang for fostering children's faith from an early age, and pass on and preserve the character of children through this Central Kalimantan Dayak culture. For subsequent researchers conducting similar studies, it is recommended to develop the research objectives and focus more specifically on the research topics.

This study aims to describe the use of digital storytelling in teaching English narrative texts to students of SMPS Al-Falah Beringin Tambelangan using a qualitative descriptive approach. The focus includes the learning process, development of vocabulary and listening comprehension, improvement of speaking confidence, and student and teacher responses to story-based digital media. Data were collected through classroom observations, student and teacher interviews, and documentation such as activity photos, worksheets, story scripts, storyboards, and digital storytelling products. Data analysis was conducted through data reduction, data display, conclusion drawing, and triangulation techniques. The findings reveal that digital storytelling helps students who initially face limited vocabulary, difficulty in understanding oral narratives, and low confidence in using English. Through stages of model reading, drafting, storyboarding, voice recording, pronunciation revision, and presentation, students experience more concrete, collaborative, and meaningful narrative learning. Interview results also show that this strategy supports teachers in integrating narrative text structure with language production practice, although it requires proper time management, resources, and guidance. The study concludes that digital storytelling is a relevant alternative for improving students’ English skills in narrative text learning when implemented gradually and accompanied by process and product assessment.

Expressive short story reading instruction requires both verbal and nonverbal skills so that students can convey the story’s content in a communicative and meaningful way. However, the instructional models currently in use tend to focus on only one aspect, resulting in suboptimal development of oral expression. This study aims to describe the innovative design of the Story Physical Expression (SPE) learning model for expressive short story reading instruction. The study employs a library research method with a qualitative descriptive approach. Data were obtained from various books, scientific articles, and relevant research findings, then analyzed using content analysis techniques. The results indicate that the SPE model was developed through the reconstruction of the storytelling and Total Physical Response (TPR) models by integrating verbal and nonverbal skills into a single learning sequence. This model consists of seven components: stimulation and motivation, story reading examples, exploration of physical expression, guided expression practice, story performance, feedback and reflection, and evaluation and reinforcement. The novelty of the SPE model lies in the integration of story immersion, intonation, pronunciation, facial expressions, gestures, and body movements in the expressive learning of short stories. The SPE model serves as an alternative instructional model that can be used to develop students’ oral expression skills in Indonesian language learning.

This research is motivated by students' low appreciation of the teachings of the Bible, which is evident in their lack of understanding of spiritual values ​​in everyday life. The purpose of this study is to describe the application of the storytelling model in increasing appreciation of the teachings of the Bible among eighth-grade students of Ratu Damai Waibalun Junior High School. This study uses a qualitative approach with a descriptive research type. The research subjects consisted of seventh-grade students and Catholic religious teachers. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Data were analyzed through data reduction, data presentation, and drawing conclusions. The results show that the application of the storytelling model can create a more lively, interesting, and meaningful learning atmosphere, so that students more easily understand and appreciate the teachings of the Bible. In addition, storytelling encourages students' emotional involvement, increases personal reflection, and helps students connect teaching values ​​with real experiences. The implications of this study indicate that the storytelling model can be an effective and contextual learning strategy in fostering a deeper appreciation of students' spiritual values.

This research investigates the integration of the creative economy as a catalyst for sustainable tourism development within Kutai National Park (KNP), East Kalimantan. Despite its ecological significance as a lowland rainforest and Orangutan habitat, KNP faces stagnation due to a reliance on extractive resources and a lack of diversified tourism products. Employing a qualitative descriptive methodology and SWOT analysis, this study maps the creative potential of the region and evaluates its impact across four sustainability pillars: economic, social, environmental, and institutional. Data were gathered through field observations and in-depth interviews with park authorities, local government officials, and creative entrepreneurs in the buffer zones of Sangatta and Bontang. The findings reveal significant potential in non-timber forest-based culinary arts, modernized ethnic crafts, and digital wildlife storytelling. A critical institutional barrier identified is the "sectoral ego" between conservation authorities and local governments. The study proposes a strategic shift toward a "Green Creative Hub" model, emphasizing that sound governance and institutional synchronization are essential for balancing conservation with economic empowerment. This research provides a roadmap for policy-makers to transition from extractive-based livelihoods to a knowledge-based service economy that preserves the integrity of protected landscapes.

The development of digital technology and internet penetration are driving changes in consumer behavior and demanding that MSMEs not only adapt but also understand the operational motives and marketing channel integration strategies to face competition in the digital era. This study aims to examine the operational motives and technical adaptation processes of Micro, Small, and Medium Enterprises (MSMEs) in Bali in integrating online and offline marketing channels through an omnichannel strategy to respond to intense market competition in the digital era. This descriptive qualitative research uses a multiple case study approach in three different MSME sectors: goods maintenance services, creative services, and fashion retail. Data collection was conducted through direct observation, in-depth interviews, and a review of digital activities, then analyzed through single-case and cross-case stages. The results show that MSMEs optimize digital channels as instruments to expand reach and trigger consumer emotional engagement through a visual storytelling approach, while physical stores are crucially maintained as points of sensory validation. Functional integration has been proven to accommodate the shift in consumer behavior towards a hybrid decision-making pattern. In this pattern, consumers conduct information searches and initial evaluations online, but tend to shift to offline interactions to validate quality and finalize transactions to minimize purchase risk. In conclusion, cross-channel operational synergy has proven essential in boosting the competitive advantage of MSMEs.

Religious tolerance is an essential value that should be introduced from an early age, especially in Indonesia as a multicultural country with diverse ethnic, cultural, and religious backgrounds. Early childhood education (ECE) has an important role in fostering tolerant attitudes through meaningful learning experiences. One effective medium is local wisdom-based storybooks, which integrate cultural values and social norms into narratives accessible to children. This study aims to analyze religious tolerance values contained in local wisdom storybooks and their relevance to multicultural education in ECE. The research uses a qualitative approach with content analysis. Data sources include Indonesian folktales such as Bawang Merah dan Bawang Putih, Malin Kundang, Si Pitung, Lutung Kasarung, and Timun Mas. Data were collected through documentation and systematic reading, then analyzed using the Miles and Huberman model involving data reduction, data display, and conclusion drawing. The findings show that these storybooks contain values of respect for differences, empathy, solidarity, cooperation, and peaceful conflict resolution. These values support multicultural education in ECE through storytelling, discussions, role-playing, and culturally responsive learning activities. The study concludes that local wisdom storybooks are authentic and culturally relevant resources for developing children’s multicultural competence and religious tolerance from an early age.

This project is motivated by the increasing rate of deforestation in Indonesia, which has led to ecosystem degradation and the threat of extinction for endemic species, as well as the relatively low environmental awareness among young people due to the abstract and systematic presentation of data. The main objective of this work is to produce a 5-minute 2D animation that effectively raises awareness among adolescents aged 14–24 about the threat of environmental extinction caused by deforestation in Indonesia. This is achieved through a three-act narrative approach using a first-person perspective of the Javan surili, positioned as a narrative “lens” and a representation of a victim of a damaged ecosystem, allowing abstract issues to be understood in a more personal, emotional, and empathetic way. The method includes pre-production (research, concept development, and scriptwriting), production (development of dialogue, monologue, and visual direction based on a three-act structure), and post-production (narrative evaluation and script refinement). The result is an educational animation script titled “Jaga Alam, Cegah Kepunahan,” which integrates scientific data, visual storytelling techniques, and multimedia learning principles to deliver messages in an informative and emotional manner. The three-act structure successfully constructs a systematic storyline from introduction, conflict, to resolution with a call to action. The conclusion shows that 2D animation with a personal narrative approach is effective in transforming environmental issues into accessible messages, increasing empathy, and encouraging audience awareness and participation in environmental conservation.

This study describes the availability and utilization of Central Kalimantan folklore books in elementary school learning in Kahayan Tengah District, Pulang Pisau Regency. Folklore has potential as a contextual learning medium that strengthens students' character and cultural literacy. The research employed a descriptive qualitative approach with observation, in-depth interviews, and documentation in three randomly selected elementary schools: SDN Tuwung 1, SDN Tuwung 2, and SDN Bukit Rawi 1. The findings reveal that the availability of Central Kalimantan folklore books is uneven. SDN Tuwung 1 possesses several bilingual books from the Central Kalimantan Language Center. SDN Bukit Rawi 1 has only two anthology titles in fairly good physical condition. SDN Tuwung 2 has only one local folklore book. The utilization of folklore books in learning remains incidental and has not been systematically integrated into the curriculum. The most frequently used methods are read-aloud and oral storytelling. Follow-up activities such as rewriting or dramatization are rarely conducted. The main challenges include limited book collections, lack of curriculum integration, and minimal teacher training. Nevertheless, students' enthusiasm for folklore is considerably high, indicating significant opportunities to develop literacy programs based on Central Kalimantan folklore. This study recommends more equitable book collection provision, integration of folklore into learning modules, and teacher training to innovatively utilize folklore in the learning process.

A mid the growing complexity of contemporary education, the challenge of integrating intellectual achievement with moral and spiritual development has become increasingly urgent. This study examines educational strategies in the Qur’an through the perspective of tafsir tarbawi, focusing on four core approaches: exemplary conduct, advice, dialogue, and storytelling. The research aims to explore how the Qur’an presents pedagogical methods that not only convey knowledge but also shape character and internalize values in learners. Employing a qualitative library research design with thematic and tafsir tarbawi approaches, this study analyzes relevant Qur’anic verses and supporting scholarly literature. The findings reveal that the Qur’an offers a holistic and dynamic model of education in which exemplary conduct functions as a behavioral model, advice serves as a means of value internalization, dialogue promotes reflective and critical thinking, and storytelling strengthens moral awareness through narrative experience. These strategies are interconnected and operate across cognitive, affective, and behavioral domains. The study concludes that Qur’anic educational strategies remain highly relevant for contemporary Islamic education, particularly in strengthening character formation, reflective learning, and the integration of values in educational practice.

This study examines the application of Walter Murch's Rule of Six as a post-production decision-making framework for the Instagram Reels content on the Tenchi Tirtayasa account. This project addresses the challenge of bridging the gap between the image of a premium restaurant and the necessity to convey a warmer, more accessible brand experience through short-form videos. A descriptive project-based methodology was employed, involving the observation of the production process, documentation of the editing workflow, analysis of Episode 3 of the Reels series, and review of Instagram Reels Insights as the data. The analysis reveals that the six priorities of editing—Emotion, Story, Rhythm, eye-trace, Two-dimensional screen space, and Three-dimensional action space—assisted the editor in selecting shots, organizing visual sequences, managing pacing, and maintaining spatial continuity in the vertical 9:16 format. Episode 3 garnered 9,132 Views, 229 Likes, 10 Comments, 9 Shares, and a 93.4% non-follower reach rate. These findings suggest that a Rule of Six-based workflow can enhance soft-selling Storytelling, reinforce visual consistency, and improve the communicative value of restaurant reel content.