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Analisis Strategi Diversifikasi Porduk di Pegadaian Purwokerto Mengunakan Metode General Electric
Alfarisi, Akmal Aziz
; Shafrani, Yoiz Shofwa
; Putri, Dewi Ayu Maharani
; Dewi, Nurul Fazriyanti Aulia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the product diversification strategy implemented by Pegadaian Purwokerto Branch and its impact on the company's financial stability. A qualitative descriptive approach was applied using a case study method through structured interviews, direct observations, and internal document analysis. The research also integrates the General Electric (GE) Matrix to map the business strength and market attractiveness of each diversified product. The findings reveal that Pegadaian’s...
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Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a scor...
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The Attraction of Curug Layung in Bandung Regency Towards Tourist Arrival
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attract...
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Analisis Keunggulan Produk Pegadaian Dalam Persaingan UPC Dengan Menggunakan Teknik Competitive Profile Matrix (CPM) Di UPC Karang Lewas dan UPC Alun-Alun Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of acc...
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Pengembangan Layanan Inovatif Dengan Analisis Blue Ocean Strategy di KSPPS BMT NU Sejahtera Bumiayu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The rise of digital transformation and increasing competition in the Islamic financial sector require microfinance institutions such as KSPPS BMT NU Sejahtera Bumiayu to implement innovative strategies to build competitive advantage. This study aims to analyze the development of innovative services through the Blue Ocean Strategy (BOS) framework, which focuses on value creation and the discovery of untapped market space. A descriptive qualitative method was employed, with data collected through...
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Pengaruh Upah Minimum Kabupaten Atau Kota (UMK), Pertumbuhan Ekonomi Dan Inflasi Terhadap Pengangguran Terbuka Di Jawa Tengah Tahun 2019 – 2023
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study was to analyze the effect of UMK, economic growth and inflation on open unemployment in Central Java in 2019-2023. The total population of this study consisted of 35 districts or cities that provided 175 observations of data and used the saturated sample method so that all were used as sample data.
The analysis method used was multiple linear regression. Hypothesis testing using 5% degrees of freedom. The results of the reliability and validity tests showed that all qu...
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Analisis Portofolio Produk Harian KSP Gunung Slamet Cabang Ajibarang Menggunakan Matriks BCG
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher con...
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Implementasi Gerakan Literasi Sekolah di SMP Muhammadiyah 01 Jember
Fatqurhohman, Fatqurhohman
; Fatkurochman, Henri
; Prastzuba, Falestin Al-Zakiyah
; Diniyah, Putri Holifatur
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
The role of human resources for teachers (educators) in technological progress in the era of the Industrial Revolution 5.0 makes the world of education the most important part of changing the nation's civilization, because it is the implementer of the success of the learning process in the classroom. The government's policy on independent learning hopes to have a positive impact through various activities to grow and improve a culture of literacy, competence and character. Therefore, this servic...
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Pemanfaatan Kombinasi Daun Kelor Dan Ikan Gabus Mengatasi Anemia Dan Penurunan Protein Pada Lansia Di Panti Lansia
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Anemia in the elderly often occured chronically. Attention to anemia in the elderly is very lacking compared to women of childbearing age. The condition of the elderly is usually degenerative and food intake decreases, causing the condition of their body protein to decrease. Albumin protein in the elderly is still very much needed to affect the brain, bone and muscle mass, immune system, metabolism, and health of hair, skin, and nails.
The purpose of utilizing local wisdom materials in the form...
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Youth Engagement in Global Affairs: FPCI Goes to SMA Muhammadiyah 3 Jakarta
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This article discusses the implementation of FPCI Goes to School (FGTS) 4.0, an educational outreach initiative conducted by the Foreign Policy Community of Indonesia (FPCI) Chapter UPN Veteran Jakarta, with the objective of increasing students’ awareness and understanding of international political dynamics. The initiative addresses the growing need for public literacy on global issues that often have indirect but significant effects on national and local communities, such as trade disruptions...
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