The Attraction of Curug Layung in Bandung Regency Towards Tourist Arrival

Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attracting tourists. However, there are challenges such as limited facilities and lack of optimal promotion. This study suggests that improved management and promotional strategies are needed to strengthen Curug Layung’s appeal as a leading nature-based tourist destination.