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Menampilkan 1–2 dari 2 artikel
HOW CAN BLOCKCHAIN IMPROVE EMPLOYEE PERFORMANCE?
Zora Calista Susilo
; Tito Wira Eka Suryawijaya
; Santi Isnaini
; Thant Thet Oo
International Journal Of Accounting, Management, And Economics Research
Vol 2
, No 1
(2024)
Entering the era of the Internet of Things (IoT), one of the main challenges faced by human resources (HR) departments related to human resource management information systems (HRIS) is employee data security and process efficiency which can affect overall organizational productivity. The aim of this research is to provide companies with an in-depth understanding of the potential and implications of using blockchain technology in human resource management information systems (HRIS) and its impac...
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AUGMENTED MARKETING COMMUNICATIONS: AR-BASED MARKETING IN THE BANKING WORLD
Tito Wira Eka Suryawijaya
; Zora Calista Susilo
; Masitha Fahmi Wardhani
International Journal Of Accounting, Management, And Economics Research
Vol 1
, No 1
(2023)
In line with technological developments that continue to advance, companies need to continue to adapt in order to survive. Permata Bank as part of the banking industry must also adapt to establish communication in the digital realm with its consumers by carrying out product branding and marketing. Permata Bank's Choice of Augmented Reality is a mini game in the form of an Instagram filter. The purpose of this research is to see the effectiveness of AR mini games which play a role in increa...
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