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Menampilkan 1–2 dari 2 artikel
When Brand, Quality, and Social Media Align: Insight into Wardah Face Cream Purchase Decisions
Afia Zahra Afzalurrizqi
; Muhammad Abid Humam Abyan
; Masitha Fahmi Wardhani
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 2
(2025)
This study investigates the influence of Brand Image, Product Quality, and the use of Social Media on consumers’ purchasing decisions to Wardah facial cream. Using a quantitative method with purposive sampling technique, this study involved 120 Wardah product users in the West Semarang area. Data were collected through an online questionnaire and processed using SmartPLS 4.0. The results indicate that product quality and social media usage have a positive and significant effect on purchasing dec...
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Peran Penting Pencatatan Akuntansi Di Kampung Wisata Kuliner Mayangsari Semarang
Ratna Herawati
; Masitha Fahmi Wardhani
; Linda Ayu Oktoriza
; Diana Puspitasari
; Amalia Nur Chasanah
; Dian Indriana Hapsari
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 1
, No 6
(2023)
The Mayangsari culinary tourism village Semarang was formed in 2018 by a number of people who are members of the Putra Mayangsari Disaster Preparedness Group (KSB Puma) and the Mayangsari Tourism Awareness Group (Pokdarwis Mayangsari). The Semarang City Culture and Tourism Office provided ideas for developing Mayangsari River Tourism by highlighting the potential attractions of river tubing, river education and culinary tourism. The development of the Mayangsari culinary tourism village, which i...
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