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Pengaruh Brand Trust dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Axioo pada Mahasiswa di Kota Palembang
Achmad Anjas Asmara
; Aslamia Rosa
; Yulia Hamdaini Putri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 3
(2025)
The Influence of Brand Trust and Product Quality on the Purchase Decision of Axioo Laptops in Palembang City This study aims to analyze the influence of brand trust and product quality on the purchase decision of Axioo laptops in Palembang City. The research employs a quantitative approach using primary data obtained through questionnaires. The independent variables in this study are brand trust (X1) and product quality (X2), while the dependent variable is the purchase decision (Y). The analysi...
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Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan
Hera Febria Mavilinda
; Nyimas Dewi Murnila Saputri
; Suhartini Karim
; Lina Dameria Siregar
; Yulia Hamdaini Putri
; Fida Muthia
; Cean Maria Bella
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 2
(2025)
This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion,...
Sumber Asli
Google Scholar
DOI
Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan
Hera Febria Mavilinda
; Nyimas Dewi Murnila Saputri
; Suhartini Karim
; Lina Dameria Siregar
; Yulia Hamdaini Putri
; Fida Muthia
; Cean Maria Bella
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 2
(2025)
This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion,...
Sumber Asli
Google Scholar
DOI