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Menampilkan 1–4 dari 4 artikel
The Influence of Digital Marketing and E-WOM on Patient Visit Intention with Brand Awareness as an Intervening
International Journal of Economics and Management Sciences
Vol 3
, No 1
(2026)
The development of Digital Marketing and Electronic Word of Mouth (eWOM) has encouraged hospitals to adopt digital communication strategies to attract patients’ visit intentions. However, in public hospitals, the effectiveness of these strategies in influencing patient behavior still requires empirical validation. This study aims to analyze the influence of Digital Marketing and eWOM on patient visit intention, with Brand Awareness as an intervening variable at RSUD Cengkareng.This research empl...
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The Influence of Patient Engagement and Effective Communication on ED Image with Service Quality as a Moderating Variable
Athika Rodhya
; Rokiah Kusumapradja
; Wahyuni Dian
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study investigates the influence of patient involvement and effective communication on the image of the Emergency Department (ED) at Dr. Dradjat Prawiranegara Regional Hospital in Serang, with service quality acting as a moderating variable. Utilizing a quantitative research method, data were collected through questionnaires distributed to 315 patients who received emergency care services between October 1 and November 1, 2024. The data were analyzed using multiple regression analysis and M...
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Penerapan Importance Performance Analysis (IPA) untuk Meningkatkan Kualitas Pelayanan pada Restoran Solaria
Restu Purwaningtyas
; Endang Silaningsih
; Wahyuni Diandra Maharani
; Andi Hardiansyah
; Resti Amelia
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
Community service initiatives often struggle to meet the needs of beneficiaries. This study explores the application of Importance Performance Analysis (IPA) to improve the effectiveness of community service programs, using Solaria Restaurant’s customer service efforts as a case study. The research investigates the gap between beneficiaries’ expectations and their perceptions of delivered services. Data is collected through surveys administered to a sample of Solaria Restaurant patrons who...
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Analysis Of The Influence Of Brand Image and Patient Experience On the Impact Of Brand Image and Patient Experience On Patient Loyalty With Trust As a Mediating Variable in Private Insurance Inpatients at RS MRCCC Siloam Semanggi
Jurnal ilmu Kesehatan Umum
Vol 3
, No 2
(2025)
Patient loyalty is an attitude that drives behavior to return to using the services of a hospital, incorporating emotional aspects, particularly making regular and repeated visits with high consistency. This study aims to obtain empirical evidence of the relationship between brand image, patient experience, and trust on the loyalty of inpatients using private insurance at MRCCC Siloam Semanggi Hospital. The background of this research is the trend of decreasing patient numbers in 2023 among thos...
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