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Menampilkan 1–9 dari 9 artikel
Analisis Peluang, Ancaman, dan Strategi Penjualan Melalui Aplikasi Tiktok Shop dan Tokopedia di Wilayah Tangerang
Vera Maria
; Ivanka Putri Kamaliya
; Karina Widya Mareta
; Latifah Rahwawati
; Najwa Widodo Putri
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 4
(2025)
This study aims to analyze oppurtunities, threats, and sales strategies through the Tiktok Shop and Tokopedua applications in the Tangerang area. Tiktok Shop and Tokopedia are two major E-Commerce platforms in Indonesia. Tiktok Shop utilizies short video trends and live streaming features to attract young consumers, while Tokopedia offers a strong E-Commerce infrastructure to support online transactions. E-Commerce is a process whereby buyers and sellers exchange information, money, and goods us...
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Pengaruh Perilaku Organisasi dan Motivasi Kerja terhadap Kinerja Karyawan pada Perusahaan PT. Sentosa Harmony Steel di Cikande Serang Banten
Vera Maria
; Gita Salwa Fauziah
; Amanda Olivia
; Astuti Ramayati
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 2
(2025)
This research focuses on examining the impact of organizational behavior and work motivation on the performance of employees at PT. Sentosa Harmony Steel Cikande. A quantitative methodology was utilized, employing a survey approach to gather data through questionnaires distributed among the employees of PT. Sentosa Harmony Steel. The analysis revealed that both organizational behavior and work motivation significantly contribute to enhancing employee performance. These results imply that a posit...
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FOMO (Fear of Missing Out) di Kalangan Gen-Z: Jasa Titip Dubai Chocolate sebagai Peluang Baru bagi UMKM Indonesia Studi Kasus Sosial Media
Vera Maria
; Vina Nailatul Nabila
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 3
(2025)
Gen-Z has grown alongside rapid technological and digital media development, fostering frequent virtual interactions over face-to-face ones. This shift often triggers Fear of Missing Out (FOMO), where individuals feel anxious about missing trends or updates. Among Gen-Z, FOMO is strongly influenced by social media, driving consumptive behavior. This article explores how FOMO creates opportunities for Indonesian Micro, Small, and Medium Enterprises (MSMEs) through jasa titip (personal shopping se...
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Analisis Lokasi Warung Kopi (WARKOP) Literasi Terhadap Minat Pembelian Mahasiswa Untirta Sindangsari Banten
Vera Maria
; Arifani Yanuar
; M. Ikhwan Nur Rifki
; Sofyan Ramadhan
; Louissa Vedra
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 1
(2024)
The purpose of this research is to see how the Literacy Warkop location influences student buyer interest at Sultan Ageng Tirtayasa University (Untirta). Factors such as comfort, accessibility and atmosphere were studied through a survey conducted by twenty students. In this current era of globalization, a coffee shop is not only a place to enjoy coffee, but also a place to interact socially and intellectually. It is hoped that the location of the literacy shop near the library or academic build...
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Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia
Vera Maria
; Fina Shofia Irpani
; Nazwa Alifia Khariza
; Vinny Ramadhani
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 1
(2024)
In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This rese...
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Digital Marketing Strategy in the Industry 5.0 Era
Vera Maria
; Nabylla Zahra
; Safina Prabowo
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 4
(2024)
In the era of Industry 5.0, when technology and innovation are advancing at a very rapid pace, digital marketing strategies are becoming increasingly important for business success. This study aims to analyze various digital marketing strategies that are effective in the Industry 5.0 age and to identify the key factors that affect their implementation. This study suggests that in order for businesses to remain competitive in the Industrial 5.0 era, they must quickly adapt to the rapid advancemen...
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Implementasi Teknologi Informasi dan Komunikasi (TIK) Dalam Meningkatkan Daya Saing Umkm
Vera Maria
; Regi Regi
; Hayanti Hayanti
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 2
, No 2
(2024)
Information and Communication Technology (ICT) has emerged as a crucial determinant in business transformation, particularly for Micro, Small, and Medium Enterprises (MSMEs). This research aims to delve deeply into how the implementation of ICT in MSMEs contributes to enhancing their competitiveness. The research method employed is descriptive analysis with a qualitative approach, where data were collected through interviews with MSME owners who have implemented information technology in their o...
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Peran Mahasiswa Universitas Sultan Ageng Tirtayasa dalam Mendorong Perekonomian UMKM di Kota Serang : (Sebuah Analisis Terhadap Kontribusi dan Tantangan)
Selvia Laelatul Istianah
; Vera Maria
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 2
(2024)
One of the most common economic activities in the community is micro, small, and medium enterprises (MSMEs). These businesses are known for being relatively easy to develop and have the potential to strengthen a country's economy. As a source of income for most people, MSMEs are often their economic footing. Furthermore, MSMEs have the potential to compete with other businesses on an international level if they are continuously strengthened. If this is successfully achieved, it will provide a si...
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Analisis Strategi Pemasaran,Inovasi Produk Kreatif untuk Meningkatkan Kinerja Pemasaran UMKM Provinsi Banten: (Studi pada PT. Batik Banten Mukarnas di Kota Serang)
Vera Maria
; Ratih Puspita Dewi
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 2
(2024)
Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local ar...
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