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Menampilkan 1–2 dari 2 artikel
The Implementation of Digital Accounting and Its Impact on Business Performance at the Bayan District MSME Forum
Tri Nurjanah
; Nur Siyami
; Rusmiyatun Rusmiyatun
International Journal of Economics, Commerce, and Management
Vol 2
, No 4
(2025)
This study aims to analyze the influence of the implementation of an integrated digital accounting system on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Bayan District. Design/Methodology/Approach: This study uses a quantitative approach, data is collected through a structured questionnaire distributed to 75 MSME actors. The data analysis techniques used include validity and reliability tests, simple correlation tests, simple linear regression, determination tests and t. T...
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Efektivitas Penggunaan Jargon Dalam Iklan Produk Indomie
Aliyah Sofiyani
; Arfian Suryasuciramdhan
; Fatimah Nisafitri Nurjanah
; Hasna Zhafira
; Yuanita Ferlinda Putri
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 2
(2025)
This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from inte...
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