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Menampilkan 1–2 dari 2 artikel
Sentiment Analysis of KAI Access App Customer Reviews to Improve Customer Service Using Natural Language Processing
Dwi Andre Vebriansyah
; Niluh Komang Kusuma Yasari
; Daris Itsar Samudra
; Titis Shinta Dhewi
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 2
(2025)
This research analyzes user sentiment reviews of the KAI Access application from Google Play Store to improve customer service at PT Kereta Api Indonesia. The study uses a Natural Language Processing (NLP) approach with the Latent Dirichlet Allocation (LDA) algorithm to extract main topics from 10,000 reviews collected from April 2024 to April 2025. Analysis results show 40.7% positive sentiment reviews and 49.3% negative. After data preprocessing through case folding, normalization, tokenizatio...
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Influence of Brand Ambassadors and Social Media on Purchase Intention in Beauty Industry through Brand Image
Dinni Kurnianti
; Ely Siswanto
; Titis Shinta Dhewi
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The beauty industry is experiencing significant growth due to digital transformation, particularly through the use of brand ambassadors and social media marketing. This study investigates the impact of brand ambassadors and social media marketing on purchase intention, with brand image as the mediating variable. This research focuses on Azarine, the skincare from Indonesia and targets potential consumers in Riau Islands aged 18-44 who follow the Instagram account @azarinecosmeticofficial and rec...
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