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Menampilkan 1–2 dari 2 artikel
Influence of Brand Ambassadors and Social Media on Purchase Intention in Beauty Industry through Brand Image
Dinni Kurnianti
; Ely Siswanto
; Titis Shinta Dhewi
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The beauty industry is experiencing significant growth due to digital transformation, particularly through the use of brand ambassadors and social media marketing. This study investigates the impact of brand ambassadors and social media marketing on purchase intention, with brand image as the mediating variable. This research focuses on Azarine, the skincare from Indonesia and targets potential consumers in Riau Islands aged 18-44 who follow the Instagram account @azarinecosmeticofficial and rec...
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Transformasi Media Sosial dalam Strategi Pemasaran: Analisis Bibliometrik
Dinni Kurnianti
; Indah Adawiyah
; Teguh Lingga
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
This study delves into the evolution of social media within marketing strategies, employing a bibliometric approach. It delineates substantial shifts in consumer behavior and business methodologies consequent to the proliferation of social media platforms. The primary aim is to offer a nuanced comprehension of social media's role in contemporary marketing landscapes, alongside identifying prevalent trends and patterns within pertinent literature. Employing bibliometric analysis, the study scruti...
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