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Menampilkan 1–2 dari 2 artikel
The Persuasive Techniques of Anomali Coffee Advertisements on Instagram Posts
Syahriati Syahriati
; Andi Ernie Zaenab Musa
; Andi Rustan
International Journal of Educational Research
Vol 2
, No 4
(2025)
This study explores the persuasive linguistic techniques used in 50 Instagram advertisements by Anomali Coffee, a prominent Indonesian specialty coffee brand. The research aims to identify and analyze the linguistic strategies embedded in captions, hashtags, slogans, and textual elements in promotional visuals using Lamb’s (2011) 21 category persuasive language framework. A descriptive qualitative approach was adopted for this purpose. The analysis reveals 46 instances of persuasive techniques,...
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Pemberdayaan Kelompok Tani Desa Salenrang melalui Diversifikasi Olahan Tanaman Pappa (Stenochlaena palustris)
Syahriati Syahriati
; Imran Muhtar
; Ilham Ahmad
; Rizky Risma Riyanthy
; Hanapaidah Hanapaidah
Jurnal Pelayanan Masyarakat
Vol 2
, No 3
(2025)
This community service program (PKM) aims to empower farmer groups and women’s groups in Salenrang Village, Bontoa District, Maros Regency, through the diversification of pappa plant (Stenochlaena palustris) products. The pappa plant is a local resource with high economic potential, yet its utilization remains limited. Therefore, this PKM activity focuses on enhancing community skills in processing pappa leaves into innovative food products with greater market competitiveness. The program was ca...
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