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Strengthening Urban Identity Through Semanggi: A Local Wisdom-Based City Branding Strategy for Surabaya
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 4
, No 1
(2026)
City branding is a strategic approach to enhancing a city's competitiveness by leveraging unique local characteristics to create a strong and distinctive identity. This study examines the role of semanggi—a traditional Surabaya dish—as a cultural icon in strengthening the city's branding. Although semanggi carries deep symbolic meaning and historical significance for Surabaya’s residents, its potential as a city branding asset remains underutilized in formal tourism and marketing programs. Adopt...
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Pengaruh Citra Merek terhadap Keputusan Pembelian Produk HP OPPO pada Mahasiswa Manajemen Bisnis Syariah Stain Madina
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 4
(2025)
The rapid development of communication technology has driven high demand for smartphones, including among students. Based on this, this study was formulated to answer the question: "Does brand image influence OPPO smartphone purchasing decisions among students in the Sharia Business Management Study Program at STAIN Mandailing Natal?". This study aims to analyze and measure the extent of brand image's influence on purchasing decisions. This study used a quantitative approach with a questionnaire...
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Perencanaan Penggantian Komponen CVT pada Sepeda Motor Matik 160 cm3
Fahmi Faadhilah
; Syamsul Hadi
; Fitrianoor Anasia Pratama
; Fajar Sugiharto
; Arief Deny Setiawan
; Fadilah Taufiqur Rohman
Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan
Vol 3
, No 4
(2025)
Progressive wear on drive belt components, brake lining thickness, double lining bowl and other components of continuously variable transmission (CVT) on 160 cm3 automatic motorcycles are the problems faced. The purpose of component replacement planning is to obtain maintenance costs in 2026 and maintenance to profit ratio. The component replacement planning method includes collecting previous maintenance data, applying the inspection-replace-repair-overhaul (IRRO) method, evaluating component c...
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Faktor Utama Penghambat Penerapan Manajemen Risiko Biaya pada Pelaksanaan Proyek Konstruksi Gedung Bertingkat di Surabaya dengan Menggunakan Metode AHP Fuzzy
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2025)
The implementation of risk management is an important method that is carried out in order to identify risk factors that may arise during the implementation of the project. However, the implementation of risk management still faces some obstacles in its implementation. Therefore, this study aims to analyze the barriers to the implementation of risk management in construction projects in Surabaya. A total of 80 respondents filled out questionnaires from construction service providers including con...
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Efisiensi Alokasi Aset untuk Meningkatkan Kinerja Keuangan Perusahaan pada Industri Manufaktur Indonesia
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Vol 2
, No 2
(2025)
This study examines the efficiency of assets in the Indonesian manufacturing industry sector in obtaining sales, particularly in the post-pandemic era. Despite the growing enthusiasm of both domestic and foreign investors in the sector, there has been an increase in layoffs (PHK), which poses a paradoxical situation. On one hand, investors are showing interest in the manufacturing industry, while on the other hand, there is an unfortunate rise in the number of employees being laid off. This cont...
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Artificial Intelligence Applications in Piano Education : An Informatics-Based Literature Analysis
Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam
Vol 3
, No 4
(2025)
This study examines the role of Artificial Intelligence (AI) in piano education through a qualitative review of six recent academic sources. AI technology has brought about significant transformations in music learning methods, particularly for the piano instrument. Various AI applications such as automated performance feedback systems, musical accompaniment generators, technical error detection devices, and adaptive learning platforms have enabled new approaches to teaching and learning. AI pro...
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The Influence of Ethnic Relations on the Political Orientation of the Simpang Selayang Community in Medan City
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 2
(2025)
This study aims to analyze the influence of ethnic relations on the political orientation of the community in Simpang Selayang Village, Medan City. The research method used is descriptive qualitative with data collection techniques through interviews and documentation. The data analysis techniques applied include data reduction, data presentation, and data verification according to Miles and Huberman. This study focuses on two main problem formulations, namely the influence of ethnic relations o...
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EEG Analysis of Emotional Responses to Classical Piano Music : Comparing Professional Pianists and Non-Musicians
Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam
Vol 3
, No 2
(2025)
This study aimed to explore the impact of classical piano music on emotional responses among professional pianists compared to non-professionals. The piano, known for its extensive pitch range and dynamic versatility, serves as a pivotal instrument in both classical and popular music. Previous research has examined how music influences individual’s styles and behaviors. In our investigation, we analyzed electroencephalogram (EEG) signals to assess emotional responses in both groups, employing co...
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Pengaruh Promosi terhadap Tingkat Pendapatan Toko Pakaian Pasar Baru Kecamatan Panyabungan Kabupaten Mandailing Natal
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 3
(2024)
This research aims to determine the effect of promotions on the income of clothing businesses in Pasar Baru Panyabungan, Mandailing Natal Regency, North Sumatra. Data collection was carried out through a survey of 56 respondents consisting of market traders, where 35.71% of the respondents were men and 64.29% were women. The majority of respondents were aged between 26-40 years (35.71) and had a high school education or equivalent (62.50%). The results of simple linear regression analysis show t...
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Pengaruh Harga terhadap Keputusan Pembelian Perhiasan di Toko Emas Amir Syah Kecamatan Panyabungan
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 3
(2024)
This research aims to determine the effect of price on jewelry purchasing decisions at the Amir Syah gold shop, using price as an independent variable and purchasing decisions as the dependent variable. The population used in the research were consumers who made purchases at the Amir Syah gold shop in 2023 and the sample was 84 respondents. The type of research used is quantitative, data collection techniques are observation, documentation and questionnaires. The analysis method for this researc...
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