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Pengaruh Citra Merek terhadap Keputusan Pembelian Produk HP OPPO pada Mahasiswa Manajemen Bisnis Syariah Stain Madina
Aldi Hasyim Lubis
; Andy Hakim
; Vebri Sugiharto
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 4
(2025)
The rapid development of communication technology has driven high demand for smartphones, including among students. Based on this, this study was formulated to answer the question: "Does brand image influence OPPO smartphone purchasing decisions among students in the Sharia Business Management Study Program at STAIN Mandailing Natal?". This study aims to analyze and measure the extent of brand image's influence on purchasing decisions. This study used a quantitative approach with a questionnaire...
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Pengaruh Fasilitas terhadap Kepuasan Pelanggan pada Usaha Pondok Parsotoan Sidojadi 2 Panyabungan Kabupaten Mandailing Natal
Ahmad Siddiq Pulungan
; Andy Hakim
; Rizka Ar Rahmah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 6
(2025)
The Effect of Facilities on Customer Satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan, Mandailing Natal Regency.”This study examines the effect of facilities on customer satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan. Facilities include infrastructure, amenities, and conveniences that support business operations, while customer satisfaction refers to the feelings of pleasure or disappointment experienced by customers based on the comparison between their expectations and actual...
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Pengaruh Promosi Shopee terhadap Perilaku Konsumtif pada Mahasiswa Manajemen Bisnis Syariah Stain Mandailing Natal
Ira Rizkia Ningsih
; Andy Hakim
; Vebri Sugiharto
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 3
(2024)
This research aims to find out how much influence Shopee promotions have on consumer behavior among STAIN Mandailing Natal Sharia Business Management students. The sample used came from 75 MBS students using a purposive sampling method. The approach used is quantitative and in collecting primary data observation and questionnaire methods are used. Meanwhile, the data analysis that researchers used in this research was analysis using validity and reliability tests, classical assumption tests, sim...
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Pengaruh Kualitas Pelayanan terhadap Volume Penjualan : Studi Kasus pada Usaha Mini Market Madina Sejahtera di Dalan Lidang Kecamatan Panyabungan Kabupaten Mandailing Natal
Siti Aminah Harahap
; Muhammad Ardiansyah
; Andy Hakim
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 2
, No 3
(2024)
The purpose of this study was to determine the effect of service quality on sales volume at the Madina Sejahtera mini market in Dalan Lidang, Panyabungan District, Mandailing Natal Regency. The research ethod used is a quantitative method by describing data using purposive sampling. The sample of this study was 100 people using a quantitative approach with the help of SPSS version 21. Data analysis using the t test obtained the results of t count 14.053 and t table at a significance level of 5%...
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Peranan Koperasi dalam Peningkatan Minat Guru untuk Bergabung Kedalam Koperasi Karyawan Musthafawiyah Pondok Pesantren Musthafawiyah
Wahdini Wahdini
; Andy Hakim
; Muhlisah Lubis
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 1
, No 5
(2024)
This study was conducted on the basis of describing the Role of Cooperatives in Increasing Teachers' Interest in Joining the Musthafawiyah Employee Cooperative (Case Study of the Musthafawiyah Employee Cooperative of the Musthafawiyah Islamic Boarding School). This study was conducted from October 2023 to July 2024. The study used a phenomenological approach. The data validation technique was carried out by digging up information from several informants who were directly related to the cooperati...
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