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Perilaku Konsumen di Era Digital: Analisis Faktor yang Mempengaruhi Keputusan Pembelian pada Platfrom Shopee dan TikTok Shop
Azlinah Dwi Fahirah
; Naila Ayu Zahra
; Siti Maryam
; Tien Rela
; Eri Hariyanto
; A. Atabik Syifaul Jinan
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 3
, No 2
(2026)
The development of digital technology has significantly transformed consumer purchasing behavior in recent years. Shopping activities that were previously conducted in person have now shifted to e-commerce and social commerce platforms that offer greater convenience, speed, accessibility, and a variety of attractive promotions. Two platforms experiencing rapid growth in Indonesia are Shopee and TikTok Shop, both of which have gained popularity among diverse consumer segments. These platforms not...
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Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian Produk Lemonilo
CiDEA Journal
Vol 3
, No 1
(2024)
Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questio...
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Penerapan Pembelajaran Berbasis Masalah untuk Peningkatan Kemampuan Penalaran Matematis Siswa Kelas 8 SMP Al-Muhajirin Purwakarta
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 2
(2024)
This research was aimed at analyzing the enhancement of students' mathematical reasoning abilities through problem-based learning. The experimental design was pre-post control group design. The research population was all junior high school student of SMP Al-Muhajirin Purwakarta. The research sample was taken randomly, was the class VIII C students as the experimental group who participated in instruction with problem-based learning and the other class VIII D as control group who participated in...
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