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Pengembangan Visual Branding UMKM di Kelurahan Wonorejo Berbasis Digital Marketing
Roziana Febrianita
; Daffa Ammar Mahendra
; Fikri Raihan Pratama
; Dwi Fibianto
Nusantara: Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 3
(2025)
MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counsel...
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Pelatihan Optimalisasi Rebranding dan Digital Marketing Sebagai Upaya Penguatan UMKM Kedai Kopi Abah di Kecamatan Kepanjenkidul Kota Blitar
Chrystia Aji Putra
; Roziana Febrianita
; Latif Ahmad Fauzan
Jurnal Pengabdian Masyarakat Terapan
Vol 1
, No 3
(2024)
Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socializatio...
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Peningkatan Keterampilan Remaja Karang Taruna Dalam Digital Personal Branding Melalui Pelatihan Videografi di Kelurahan Bendo Kota Blitar
Roziana Febrianita
; Chrystia Aji Putra
; Latif Ahmad Fauzan
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 2
, No 3
(2024)
Karang Taruna is one of the community organizations focused on social affairs in society. Bendo Village, Blitar City, is one of the areas with potential for developing young community potential. Bendo Village already has a youth community called Karang Taruna. However, Karang Taruna in Bendo Village faces challenges that can hinder its development. One such challenge is the lack of ability to conduct organizational marketing or Personal branding through social media. To address this, videography...
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Strategi Pengembangan UMKM Melalui Pelatihan Branding Dan Digital Marketing Dalam Peningkatan Pemasaran Produk Di RW 09 Kelurahan Menur Pumpungan
Dhea Amelia Putri Kamila
; Roziana Febrianita
; Vannia Angelita Yuniar Putri
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Vol 2
, No 3
(2023)
The impact of technological developments on the structure of human life is so broad that it has contributed to making changes in various fields, one of which is the economic field. MSMEs as one of the business categories in the economic field are also required to keep abreast of technological developments in order to be able to expand product marketing. MSMEs RW 09 Menur Pumpungan Village as a partner of the 77 KKNT group MBKM UPN "Veteran" East Java is an MSMEs engaged in the food and beverage...
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Peran Foto Produk Sebagai Branding UMKM di Kelurahan Gebang Putih
Roziana Febrianita
; Fadhiatus Zahro
; Melyssa Safira Anwar
; Akmal Nugraha Ramadhan
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Vol 2
, No 3
(2023)
Micro, Small, and Medium Enterprises or MSMEs can be said to be the driving force for the national economy and employment. Its contribution to Indonesia's economic growth reached 99% of all business units. The community service team from UPN "Veteran" East Java made observations by going directly to the field, especially in the Gebang Putih area, Surabaya. Behind the success of SMEs there is a problem. Where the majority of MSMEs admit that they do not have attractive product photos. Therefore,...
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