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Peran Influencer Marketing pada Tranformasi Perilaku Digital Generasi Z di Indonesia
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 3
, No 2
(2026)
The rapid growth of digital technology and social media has reshaped communication practices, consumer behavior, and marketing approaches, particularly among Generation Z, who are widely recognized as digital natives. For this generation, social media serves as a major channel for obtaining information and exploring product references before making purchase decisions. In this environment, influencer marketing has emerged as a prominent promotional approach because it can foster audience interact...
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Peran QRIS dalam Digitalisasi Sistem Pembayaran UMKM: Analisis Manfaat dan Hambatan
Atanasius Basilika Chrisna Dellon
; Aisyah Lovayudina Retang
; Anna Triwijayati
; Catharina Aprilia Hellyani
Jurnal Manajemen Bisnis Era Digital
Vol 3
, No 2
(2026)
This study examines the role of QRIS as a non-cash payment system in supporting the digitalization of micro, small, and medium enterprises (MSMEs) in Indonesia. The rapid growth of digital transactions has encouraged MSMEs to adopt more efficient, practical, and secure payment systems. This study aims to integrate the benefits and barriers of QRIS, map its position in the MSME digitalization process, and develop a conceptual framework for future research. A descriptive qualitative approach with...
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The Effect of Leadership and Work Discipline on Employee Performance: Study at PT. Agro Afiat Nusantara Company in Barito Kuala
Rina Aprilia
; Rina Rina
; Fanlia Adiprimadana Sanjaya
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This Study aims to examine the influence of leadership and work discipline on employee performance at PT. Agro Afiat Nusantara in Barito Kuala, a non-subsidized fertilizer distribution company operating in South Kalimantan. The research focuses on two main variables: leadership and work discipline, both of which are theoretically considered essential in improving employee performance. A quantitative approach was employed, with data collected through questionnaires distributed to all 30 employees...
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