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Peran Pendidikan Kewirausahaan dalam Strategi Pengembangan UMKM Sebagai Pendorong Perekonomian Indonesia
Jurnal Strategi Bisnis Teknologi
Vol 2
, No 4
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role as the backbone of Indonesia’s economy through their significant contribution to employment creation and Gross Domestic Product (GDP). However, many MSMEs continue to face structural challenges, including limited managerial capacity, low levels of innovation, and weak adaptation to digital transformation. In response to these challenges, entrepreneurship education has emerged as a strategic instrument for strengthening MSME compe...
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Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets
Rina Aisyah
; Amirul Faiz
International Journal of Economics, Management and Accounting
Vol 1
, No 1
(2023)
This paper explores the role of Corporate Social Responsibility (CSR) in building brand loyalty among consumers in emerging markets. Using case studies from companies in Latin America and Southeast Asia, the research analyzes how CSR initiatives influence consumer perceptions, trust, and loyalty. The study finds that effective CSR programs can enhance brand loyalty, particularly among socially conscious consumers, providing valuable insights for companies operating in emerging economies.
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