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Peningkatan Daya Saing UMKM Melalui Digital Branding dan Inovasi Pengemasan Produk pada UMKM di Desa Silau Rakyat, Kecamatan Sei Rampah
Bobby Hartanto
; Rika Surianto Zalukhu
; Suci Etri Jayanti S
; Rapat Piter Sony Hutauruk
; Suwadi Suwadi
; Daniel Collyn
; Yenni Mariani Sinurat
; Ayu Zurlaini Damanik
; Yenni Arfah
; Kumala Vera Dewi
; Cici Puspaningrum
; Sri Winda Hardiyanti Damanik
; Donald Frensius Pasaribu
Jurnal Pelayanan Masyarakat
Vol 2
, No 4
(2025)
Micro, Small, and Medium Enterprises (MSMEs) in rural areas still face various challenges in improving product competitiveness, particularly related to the utilization of digital technology and professional product presentation. One of the main issues encountered by MSME actors in Silau Rakyat Village is the limited understanding of digital branding and the lack of innovation in product packaging, which hinders their ability to compete effectively in the digital market. This community service pr...
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Dampak Kombinasi Bisnis melalui Akuisisi terhadap Kinerja Keuangan Perusahaan Infrastruktur Telekomunikasi di Indonesia
Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti S.
; Sri Winda Hardiyanti Damanik
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 4
(2025)
This study aims to analyze the impact of business combinations through acquisition on the financial performance of PT Sarana Menara Nusantara Tbk. The research employs a descriptive quantitative approach, focusing on the acquiring firm in the Indonesian telecommunications infrastructure sector. The data used are secondary data obtained from the company’s annual financial statements for the period 2019–2023, sourced from the Indonesia Stock Exchange and the company’s official website. Financial p...
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Sosialisasi Manajemen Keuangan dan Akses Pembiayaan untuk Pelaku UMKM di Desa Sei Rampah, Kecamatan Sei Rampah
Rapat Piter Sony Hutauruk
; Rika Surianto Zalukhu
; Daniel Collyn
; Suci Etri Jayanti S
; Murbanto Sinaga
; Fitrianingsih Fitrianingsih
; Bobby Hartanto
; Kumala Vera Dewi
; Suwadi Suwadi
; Cici Puspaningrum
; Sri Winda Hardiyanti Damanik
; Bayu Arif Prabudi
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants....
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Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer
Murbanto Sinaga
; Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Sri Winda Hardiyanti Damanik
; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 4
(2024)
This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure responde...
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Sosialisasi Penentuan Harga Jual Produk dalam Rangka Optimalisasi Laba Pada UMKM di Kelurahan Kebun Sayur
Jayanti, Suci Etri
; Zalukhu, Rika Surianto
; Damanik, Sri Winda Hardiyanti
; Hutauruk, Rapat Piter Sony
; Collyn, Daniel
; Sinaga, Murbanto
; Sinurat, Yenni Mariani
; Sagala, Yomeini Margaret
; Damanik, Ayu Zurlaini
Jurnal Pelayanan Hubungan Masyarakat
Vol 2
, No 3
(2024)
The majority of MSME players in Kebun Sayur village, Siantar Timur sub-district, Pematangsiantar city have a poor understanding of how to calculate the correct selling price of products. They also do not understand how to identify costs and classify them appropriately. The selling prices they set for their products are not based on full cost estimates. As a result, the profit they make is not optimal. In view of these problems, a service activity in the form of socialisation was carried out for...
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Analisis Pengaruh Kemiskinan Dan Ketimpangan Distribusi Pendapatan Terhadap Ketimpangan Gender Dalam Pendidikan Di Indonesia
Murbanto Sinaga
; Rika Surianto Zalukhu
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Suci Etri Jayanti S
; Ayu Zurlaini Damanik
; Sri Winda Hardiyanti Damanik
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 2
, No 1
(2024)
Gender inequality in education persists in Indonesia, as reflected in the differences in the Literacy Rate (AMH) between males and females. Therefore, this study aims to determine the influence of poverty and income distribution inequality on gender inequality in education in Indonesia, both partially and simultaneously. The study was conducted in 34 provinces in Indonesia. The data used were secondary data, including the poverty rate, the Gini ratio, and the Average Years of Schooling (RLS) in...
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Sosialisasi Ekonomi Digital Dalam Upaya Peningkatan Pertumbuhan Kinerja UMKM di Desa Simodong
Yenni Mariani Sinurat
; Suci Etri Jayanti
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Fitrianingsih Fitrianingsih
; Yomeini Sagala
; Rika Surianto Zalukhu
; Rodi Syafrizal
; Ayu Zurlaini Damanik
; Murbanto Sinaga
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 1
(2024)
The majority of MSME players in Simodong village have not optimized the use of digital technology in managing their business. Their understanding is also very limited regarding the digital economy and the benefits of technology in their business development. Therefore, community service activities in the form of socialization were held to MSME players in Simodong village, Sei Suka sub-district, Batu Bara district. This socialization activity aims to increase the understanding and knowledge of MS...
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Pengaruh E-Commerce dan Kualitas Sumber Daya Manusia Terhadap Kinerja Keuangan UMKM
Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Murbanto Sinaga
; Sri Winda Hardiyanti Damanik
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2024)
Currently, many MSMEs are struggling to develop even though they are the backbone of the Indonesian economy. On the other hand, improving the sustainable financial performance of MSMEs is believed to be one of the main keys for MSMEs to upgrade and survive. Therefore, this study aims to analyze the effect of e-commerce and human resource quality on the financial performance of MSMEs. This research was conducted on 38,343 MSME players registered in the SIMDAKOP UMKM application in Medan City in 2...
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