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Menampilkan 1–6 dari 6 artikel
Pengaruh Harga, Lokasi dan Suasana Toko Terhadap Keputusan Pembelian
Surya Wahyu Prasetya
; Retno Susanti
; Lamidi Lamidi
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 2
(2025)
This study aims to analyze the significance of the influence of price, location, and store atmosphere on customer purchasing decisions at Harno Surya stores. A quantitative research approach was employed, utilizing primary data as the main source of information. The study population consisted of customers who had shopped at Harno Surya stores, although the exact number was unknown. A sample of 176 respondents was selected using a purposive sampling technique. Data collection methods included que...
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Impact of Employee Selection on Work Productivity: (Case Studi At PT. Prima Alloy Steel Universal Gedangan Sidoarjo)
Achmad Daengs GS
; Enny Susanti
; Rina Dewi
; Retno Susanti
; Ramansyah Hidayat
International Journal of Economics and Management Sciences
Vol 2
, No 1
(2025)
Prima Allioy Steel Universal Gedangan is a company operating in the field of steel. Every year this PT carries out selection of new employees. To find out whether the addition of employees will reduce productivity, research is needed entitled "THE INFLUENCE OF EMPLOYEE SELECTION ON WORK PRODUCTIVITY AT PT. PRIMA ALLOY STEEL UNIVERSAL GEDANGAN ". This research data was taken from employee selection data in 2006 and 2007 and actual production data during that year. This data is then...
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Pengaruh Harga, Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mixue Ice Cream dan Tea Nusukan Surakarta
Irfan Rizqi Pangestu
; Retno Susanti
Jurnal Manajemen Riset Inovasi
Vol 2
, No 4
(2024)
Consumer purchasing decisions are a process in consumer behavior where consumers have taken action to make a purchase after searching and understanding information. The increase in sales occurred at Mixue Ice Cream & Tea Nusukan, where this increase was one of the impacts of consumer decisions. This research purpose to analyze factors that influence purchasing decisions, including price, promotion and service quality at Mixue Ice Cream & Tea Nusukan. The population in this research are c...
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Pengaruh Word Of Mouth dan Product Quality terhadap Kepuasan Pelanggan dengan Harga sebagai Variabel Moderasi : (Survei pada Pelanggan Omah Wedangan di Mojosongo Surakarta)
Khollilu Rohman
; Sumaryanto Sumaryanto
; Retno Susanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
The purpose of this study was to determine the effect of the significance of word of mouth and product quality on customer satisfaction with price as a moderating variable on Omah Wedangan customers in Mojosongo Surakarta. Quantitative research type. The data sources used are primary data and secondary data. The sampling technique in this study used purposive sampling technique, which is a sampling determination technique with certain considerations. The number of samples used in this study was...
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Pengaruh Brand Ambassador, Brand Image dan Persepsi Harga Terhadap Keputusan Pembelian Produk Kosmetik Emina
Hana Selfiana
; Retno Susanti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 5
(2024)
The aim of this research is to analyze the significance of the influence of brand ambassadors, brand image and price perceptions on purchasing decisions for Emina cosmetic products in Surakarta. This research is a survey with data types using qualitative and quantitative data. Data sources use primary data and secondary data. The population in this research are all consumers who use Emina products in Surakarta. The total research sample was 100 people with a sampling technique using purposive sa...
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The Aftermath of Some Variables Toward Consumer Preferences of Isotonic Drinking in Surabaya
Achmad Daengs GS
; Enny Istanti
; Indriana Kristiawati
; Rina Dewi
; Diana Zuhro
; Retno Susanti
The International Conference on Education, Social Sciences and Technology
Vol 2
, No 2
(2023)
Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its...
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