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Menampilkan 1–2 dari 2 artikel
The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company
Razin Auliaur
; Ida Aju Brahma Ratih
; Abdul Halik
International Journal of Entrepreneurship and Management
Vol 2
, No 4
(2025)
This study aims to examine and analyze the effects of product quality and distribution channel on repurchase intention, with customer satisfaction and customer trust serving as mediating variables. The research employed a quantitative method with a causal-explanatory approach. The study population consisted of customers at the Weber building materials manufacturing company in East Java, with a sample of 275 respondents selected using purposive sampling. Data were collected via questionnaires and...
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Examining the Influence of Product Quality on Repurchase Intention: The Mediating Roles of Brand Image and Word of Mouth in the Context of Weber Products
International Journal of Economics, Commerce, and Management
Vol 2
, No 4
(2025)
This study investigates the structural relationships among Product Quality (PQ), Brand Image (BI), Word of Mouth (WOM), and Repurchase Intention (RI) to empirically understand the sequential mechanisms driving consumer loyalty in a highly competitive market. Grounded conceptually in the Stimulus-Organism-Response (S-O-R) paradigm, the research posits that PQ acts as an external antecedent influencing RI through the mediating cognitive and behavioural constructs of BI and WOM. Data were collected...
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