The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company

Razin Auliaur ; Ida Aju Brahma Ratih ; Abdul Halik
International Journal of Entrepreneurship and Mana... 📅 2025 Vol 2, No 4 🔗 DOI: 10.61132/epaperbisnis.v2i4.627
Abstract
This study aims to examine and analyze the effects of product quality and distribution channel on repurchase intention, with customer satisfaction and customer trust serving as mediating variables. The research employed a quantitative method with a causal-explanatory approach. The study population consisted of customers at the Weber building materials manufacturing company in East Java, with a sample of 275 respondents selected using purposive sampling. Data were collected via questionnaires and assessed using a Likert scale. The data analysis was conducted using the Structural Equation Modeling (SEM) technique with Partial Least Squares (PLS) software. The findings of the study reveal the following: 1) Product quality has a significant positive effect on customer satisfaction; 2) Product quality has a significant positive effect on customer trust; 3) Product quality has a significant positive effect on repurchase intention; 4) Distribution channel has a significant positive effect on customer satisfaction; 5) Distribution channel has a significant positive effect on customer trust; 6) Distribution channel has a significant positive effect on repurchase intention; 7) Customer satisfaction has a significant positive effect on customer trust; 8) Customer satisfaction has a significant positive effect on repurchase intention; 9) Customer trust has a significant positive effect on repurchase intention.
Keywords
Customer Satisfaction; Customer Trust; Distribution Channel; Product Quality; Repurchase Intention
How to Cite

Razin Auliaur, et al. (2025). The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company. International Journal of Entrepreneurship and Management, 2(4). https://doi.org/10.61132/epaperbisnis.v2i4.627

Razin Auliaur; Ida Aju Brahma Ratih; Abdul Halik, "The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company," International Journal of Entrepreneurship and Management, vol. 2, no. 4, 2025.

Razin Auliaur; Ida Aju Brahma Ratih; Abdul Halik. "The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company." International Journal of Entrepreneurship and Management, vol. 2, no. 4, 2025.

Razin Auliaur; Ida Aju Brahma Ratih; Abdul Halik. "The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company." International Journal of Entrepreneurship and Management 2, no. 4 (2025).

Razin Auliaur, et al. (2025) 'The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company', International Journal of Entrepreneurship and Management, 2(4). doi: 10.61132/epaperbisnis.v2i4.627.

Razin Auliaur; Ida Aju Brahma Ratih; Abdul Halik. The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company. International Journal of Entrepreneurship and Management. 2025;2(4).

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