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Analisis Biaya Produksi Guna Menentukan Harga Jual : Studi Kasus: Tambak Udang Venambak
Rahmad Efendy
; Arman Syukur Zai
; Anggi Dian Syafitri
; Roma Pasaribu
; Nurhasanah Sihotang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to analyze in depth the structure of production cost components and determine a reasonable and competitive selling price for shrimp farming in the Venambak Shrimp Farm. The background of this study is the need to determine the cost efficiency and profit potential of shrimp farming activities, so that business actors can make the right decisions and be oriented towards sustainability. The study uses a quantitative descriptive approach with the full costing method to calculate the...
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Kualitas Produk, Harga, Promosi Penjualan dan Iklan Serta Pengaruhnya terhadap Keputusan Pembelian pada Toko Online Bukalapak
Rahmad Efendy
; Roma Pasaribu
; Ratna Ashary
; Putri Nabila
; Raymond Fransiscus
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This study aims to analyze the influence of Product Quality, Price, Sales Promotion, and Advertising on consumer purchasing decisions on the Bukalapak online store platform. This study used a quantitative approach with descriptive methods, aiming to illustrate the relationships between variables based on empirical data. Primary data were obtained by distributing questionnaires to 120 respondents who were active Bukalapak users in the West Medan District. The data analysis technique used was mult...
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Kualitas Produk dan Citra Merek: Keputusan Pembelian Konsumen Susu Dancow di Kota Medan
Rahmad Efendy
; Infensius Gea
; Anggi Dian Safitri
; Bayu Teta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 3
(2025)
This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while bran...
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