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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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Hubungan Antara Intensitas Penggunaan Game Online: Mobile Legends dan Perilaku Konsumtif Pada Mahasiswa Universitas PGRI Ronggolawe Tuban
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the relationship between the intensity of playing the online game Mobile Legends and the consumptive behavior of university students at Universitas PGRI Ronggolawe Tuban. The research was motivated by the growing phenomenon of digital consumption among students, particularly through virtual item purchases via microtransactions. A quantitative correlational approach was employed, using purposive sampling involving 40 active student players of Mobile Legends. Research in...
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Pengembangan sistem informasi geografis untuk pemetaan bangunan gedung pemerintah di kota Bandung
Hafsah Islamiati Ayuningtyas
; Wahyu Purnama Sari
; Bintang Bahari
; Triansyah Amarullah Ahmad Prayoga
; Prawira Setia Ramdhani
IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Vol 4
, No 3
(2025)
Advancements in information technology have created significant opportunities for more efficient spatial data management, including the mapping of government buildings. To support this effort, this study develops a web-based geographic information system for mapping government buildings in Bandung City using Leaflet.js. The system aims to facilitate interactive map visualization and provide more accurate and structured access to spatial data. The Agile method is applied in the system development...
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Pengaruh Literasi Keuangan, Penetapan Skala Prioritas, dan Penggunaan Digital Payment, Terhadap Kemampuan Manajemen Keuangan Pribadi Mahasiswa Prodi Pendidikan Ekonomi
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
The convenience of digital payments and the advancement of financial technology may influence on students' purchasing decisions, making sound financial management and financial literacy crucial. The objective of this study is to examine how students in the Economics Education Study Program's personal financial management abilities are impacted by financial literacy, priority scale setting, and digital payment usage. A quantitative associative research strategy is used, with 64 students serving a...
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Faktor - Faktor Yang Mempengaruhi Perilaku Menabung Pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas PGRI Ronggolawe Tuban
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the influence of financial literacy, self-control, parental influence, peer influence, and income on students’ saving behavior in the Economic Education Study Program at Universitas PGRI Ronggolawe Tuban for the 2021–2024 cohort. A quantitative approach with an associative research design was applied. The population consisted of 173 students, and the sample was determined using Slovin’s formula with a total of 64 respondents. Data were collected through a Likert-scale...
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Pengaruh Celebrity Endorse dan Brand Image Terhadap Minat Beli Konsumen Kaloka Café
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the influence of celebrity endorsement and brand image on consumer purchase intention at Kaloka Café in Bima Regency, Indonesia. The research employed a quantitative approach with an associative design. A total of 96 respondents were selected using accidental sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The findings reveal tha...
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HUBUNGAN SELF-EFFICACY DENGAN PENERAPAN KOMUNIKASI TERAPEUTIK MAHASISWA KEPERAWATAN ANESTESIOLOGI
Jurnal Fisioterapi dan Ilmu Kesehatan Sisthana (JUFDIKES)
Vol 7
, No 2
(2025)
Komunikasi terapeutik penting dalam keperawatan anestesiologi, terutama untuk mengatasi kecemasan pasien pre operasi. Self-efficacy mahasiswa berperan dalam efektivitas komunikasi tersebut. Penelitian ini bertujuan mengetahui hubungan self-efficacy dengan penerapan komunikasi terapeutik pada mahasiswa Keperawatan Anestesiologi Universitas ‘Aisyiyah Yogyakarta. Desain penelitian kuantitatif korelasional dengan pendekatan cross-sectional, melibatkan 60 mahasiswa semester 6. Instrumen yang digunaka...
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Perancangan sistem informasi akuntansi Penerimaan kas berbasis website
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Abstract. A store requires an effective and efficient accounting information system to manage its finances, ensuring business continuity and financial sustainability. One such case is Am Collection Store, which has not yet adopted computer technology. The store still uses manual methods for cash receipts processing. This Cash Receipt Application was designed using the waterfall method, applied as a system development method, and utilizes PHP and MySQL programming languages. The objective is for...
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Digitalisasi Ekonomi Kota Medan: Peran E-Commerce dan Startup Lokal dalam Meningkatkan Pertumbuhan Ekonomi
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 1
(2024)
Economic digitalization has become a key driver of growth in various regions, including Medan City. The development of e-commerce and local startups plays a vital role in this economic transformation by enhancing market access, accelerating product distribution, and creating new job opportunities. E-commerce allows business owners to reach a broader consumer base, while local startups foster innovations tailored to the needs of Medan's society. This paper aims to analyze the role of e-commerce a...
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Pemodelan Tingkat Kualitas Ekonomi Negara-Negara Asia dengan Metode GLM Menggunakan Sebaran Poisson dan Sebaran Binomial Negatif
Triwahyu, Mohamad
; Sitanggang, Rivilyo Mangolat Rizky
; Alqossam, Muhammad 'Izzudin
; Purnama, Rizki Candra
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
Abstrak. Kualitas ekonomi di negara-negara Asia dipengaruhi oleh berbagai faktor sosial, keamanan, dan lingkungan yang kompleks. Penelitian ini menggunakan Generalized Linear Models (GLM), yaitu regresi Poisson dan Binomial Negatif, untuk menganalisis hubungan antara variabel-variabel seperti Governance, Social Capital, Safety and Security, Living Conditions, Education, dan Natural Environment terhadap tingkat kualitas ekonomi. Hasil analisis menunjukkan bahwa model Poisson menghadapi keterbatas...
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