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Menampilkan 1–2 dari 2 artikel
The Influence of Social Media Marketing and Affiliate Marketing on Willingness to Buy on Shopee in Medan City
Isna Asdiani Nasution
; Pasaman Silaban
; Nagian Toni
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 3
, No 1
(2026)
This study seeks to examine the impact of Social Media Marketing and Affiliate Marketing on Purchase Intent on the Shopee platform in Medan City. The research employed a quantitative methodology via a survey of 384 Shopee user respondents. We used Partial Least Square Structural Equation Modeling (SEM-PLS) to analyze the data. The findings indicated that Social Media Marketing exerts a positive and significant influence on Willingness to Buy, evidenced by a coefficient value of 0.104 (T-statisti...
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Digital Financial Literacy and Inclusion as Determinants of Economic Sustainability Among Rural MSMEs
Rafida Khairani
; Pasaman Silaban
; Yusuf Ronny Edward
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 2
(2025)
This study aims to analyze the influence of digital financial literacy and digital financial inclusion on the economic sustainability of rural micro-entrepreneurs in Deli Serdang Regency, Indonesia. The rapid development of digital financial services offers new opportunities for rural MSMEs to improve transaction efficiency and expand market access. However, the optimal utilization of these services remains limited due to uneven levels of literacy and digital access. This research employs an exp...
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