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Menampilkan 1–4 dari 4 artikel
The Influence of Social Media Marketing and Affiliate Marketing on Willingness to Buy on Shopee in Medan City
Isna Asdiani Nasution
; Pasaman Silaban
; Nagian Toni
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 3
, No 1
(2026)
This study seeks to examine the impact of Social Media Marketing and Affiliate Marketing on Purchase Intent on the Shopee platform in Medan City. The research employed a quantitative methodology via a survey of 384 Shopee user respondents. We used Partial Least Square Structural Equation Modeling (SEM-PLS) to analyze the data. The findings indicated that Social Media Marketing exerts a positive and significant influence on Willingness to Buy, evidenced by a coefficient value of 0.104 (T-statisti...
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Tourist Experience and Technology-Enhanced Activities: The Mediating Role of Halal Value Perception on Revisit Intention in Samosir
Hengki Mangiring Parulian Simarmata
; Darwin Lie
; Nagian Toni
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 2
, No 2
(2025)
Tourism in culturally hybrid destinations requires the integration of authentic experiences, technology adoption, and religious values to foster sustainable competitiveness. This study investigates how tourist experience quality and technology-enhanced tourism activities influence revisit intention through the mediating role of perceived halal value in Samosir, North Sumatera. A quantitative survey was conducted with 300 Muslim visitors, and data were analyzed using partial least squares structu...
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Lecturer Engagement: Identifying the Influence of Compensation, Career Path and Self-Efficacy on Private University Lecturers in Medan City
Santi Rizki
; Rosmala Dewi
; Nagian Toni
International Journal of Management Science and Business
Vol 1
, No 4
(2024)
This study aims to determine the effect of compensation, career path, and self-efficacy variables on lecturer engagement in private university lecturers in Medan City. The study uses an associative approach and quantitative methods. The population in this study were all lecturers at private universities in Medan City. The sampling method in this study uses probability sampling method with simple random sampling technique, namely taking sample members from a population that is carried out randoml...
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The Influence of Organizational Culture and Leadership on Lecturer Performance
Hesty Amalia Gultom
; Paningkat Siburian
; Nagian Toni
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
This research aims to analyze the influence of organizational culture and leadership on the performance of private university lecturers in Sibolga City and Central Tapanuli Regency, North Sumatra. This research uses a quantitative approach, with a quantitative method in the form of a survey. The researcher determined that the sample in the research was private university lecturers in Sibolga City and Central Tapanuli, North Sumatra Province, with a total of 172 people. The rese...
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