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Analisis Keputusan Nasabah Memilih KUR Mikro Berdasarkan Kualitas Layanan dan Promosi pada PT Bank Sumsel Babel KC Palembang
Reynalza Anggri Septi
; Paisal Paisal
; Hendra Sastrawinata
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
The purpose of this study is to determine the extent to which the relationship between quality and promotion influences customer decisions in selecting Micro People's Business Credit (KUR) products at PT Bank Sumsel Babel KC Palembang. This study applies a quantitative approach, where the entire population consists of 765 customers, with 88 people being sampled through a purposive sampling technique. The data sources used in this study include primary and secondary data, obtained through direct...
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Analisis Strategi Pengembangan Usaha Melalui Matriks Swot pada Coffee Shop For Good Luck
Darvianti Darvianti
; M. Yusuf
; Paisal Paisal
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to identify and analyze the business development strategy of Coffee Shop For Good Luck by focusing on four key aspects: production, human resources, marketing, and finance. A descriptive quantitative approach was employed using SWOT analysis. Data were collected from 35 respondents. The results reveal that Coffee Shop For Good Luck possesses 6 strengths, 7 weaknesses, 5 opportunities, and 6 threats. The most significant internal strength lies in the attractive concept and well-or...
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Penyusunan Anggaran Operasional sebagai Alat Pengendalian Biaya pada UMKM Pempek Love Palembang
Nabilah Angraini
; Paisal Paisal
; Afrizawati Afrizawati
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to analyze the process of preparing operational budgets in micro, small, and medium enterprises (MSMEs) of Pempek Love Palembang, which are engaged in the culinary sector typical of South Sumatra. Pempek Love Palembang is one of the business actors that plays a role in maintaining culinary traditions while contributing to the local economy. The research approach used is quantitative descriptive, with data collection techniques through direct interviews with business owners. Inter...
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