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Analisis Du Pont System untuk Menilai Kinerja Keuangan PT ABC, Tbk Periode 2019-2023
Nur Anisah
; Dewi Fadila
; Hendra Sastrawinata
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 3
(2025)
This study aims to analyze the financial performance of PT ABC Tbk during the period 2019–2023 using the Du Pont System as the primary analytical tool. The Du Pont System is widely recognized as a comprehensive method to evaluate a company’s overall performance by breaking down profitability into several key components: net profit margin, total asset turnover, return on investment (ROI), equity multiplier, and return on equity (ROE). The research employs a descriptive quantitative approach, with...
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Analisis Keputusan Nasabah Memilih KUR Mikro Berdasarkan Kualitas Layanan dan Promosi pada PT Bank Sumsel Babel KC Palembang
Reynalza Anggri Septi
; Paisal Paisal
; Hendra Sastrawinata
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
The purpose of this study is to determine the extent to which the relationship between quality and promotion influences customer decisions in selecting Micro People's Business Credit (KUR) products at PT Bank Sumsel Babel KC Palembang. This study applies a quantitative approach, where the entire population consists of 765 customers, with 88 people being sampled through a purposive sampling technique. The data sources used in this study include primary and secondary data, obtained through direct...
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Strategi Pengembangan Usaha pada UMKM Depot Kusen Rahmat dengan Menggunakan Teknik Analisis SWOT dan QSPM
Ayu Ardiyanti
; Neneng Miskiyah
; Hendra Sastrawinata
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to analyze the business development strategy of Depot Kusen Rahmat by reviewing four main aspects, namely production, human resources (HR), finance, and marketing. The analytical approach used in this study is SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix). Primary data was obtained through a survey of 16 respondents who are active consumers of Depot Kusen Rahmat. The results of the SWOT analysis identified that the company...
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