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Menampilkan 1–2 dari 2 artikel
Innovation in Public Relations Content of Local Government in Shaping the Image of Regional Heads A Systematic Literature Review in the Digital Era of East Java
Joko Bramono Susilo
; Nur Annafi FSM
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 3
(2025)
In the digital era, local governments face significant challenges in building a positive public image of regional leaders. The changing public communications landscape driven by technological advancements demands public relations (PR) strategies that are not only informative but also able to engage the emotional and symbolic dimensions of society. The main problem identified is the limited effectiveness of PR content strategies in changing public perceptions. Most content still emphasizes the de...
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Public Perception in Government Public Relations Communication in the Digital Era through Public Communication Practices A Rapid Review Approach
Joko Bramono Susilo
; Nur Annafi FSM
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 2
(2025)
In the digital era, government public communications face complex new challenges, particularly in building positive public perceptions of government performance. Digital transformation has changed patterns of interaction between the government and the public, creating an increasingly critical, connected, and participatory society. The primary issue in this research is the effectiveness of government Public Relations (PR) digital communication strategies in responding to the dynamics of this digi...
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