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Innovation in Public Relations Content of Local Government in Shaping the Image of Regional Heads A Systematic Literature Review in the Digital Era of East Java
Joko Bramono Susilo
; Nur Annafi FSM
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 3
(2025)
In the digital era, local governments face significant challenges in building a positive public image of regional leaders. The changing public communications landscape driven by technological advancements demands public relations (PR) strategies that are not only informative but also able to engage the emotional and symbolic dimensions of society. The main problem identified is the limited effectiveness of PR content strategies in changing public perceptions. Most content still emphasizes the de...
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Public Perception in Government Public Relations Communication in the Digital Era through Public Communication Practices A Rapid Review Approach
Joko Bramono Susilo
; Nur Annafi FSM
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 2
(2025)
In the digital era, government public communications face complex new challenges, particularly in building positive public perceptions of government performance. Digital transformation has changed patterns of interaction between the government and the public, creating an increasingly critical, connected, and participatory society. The primary issue in this research is the effectiveness of government Public Relations (PR) digital communication strategies in responding to the dynamics of this digi...
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Public Relations Content Strategy Innovation for the Image of Regional Heads in the Digital Era of East Java
Joko Bramono Susilo
; Nur Annafi
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 1
(2025)
This study aims to analyze the innovation of public relations (PR) content publication strategies in shaping the image of regional leaders in East Java Province, focusing on the utilization of digital technology. The main issue addressed is the lack of effectiveness of content strategies in changing public perception and building a positive image. Using the theories of relations, reputation, and relevance (Onggo, 2004), the study explores and analyzes how PR content strategies can be innovativel...
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