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Analisis Penerapan Unit Dose Drugs Dispensing Sistem (UDDDS) berdasarkan Teori Survey Quality (Servqual) di Instalasi Farmasi Rawat Inap Rumah Sakit “X”
Jurnal Riset Ilmu Farmasi dan Kesehatan
Vol 3
, No 5
(2025)
This study aims to analyze the implementation of the Unit Dose Drugs Dispensing Sistem (UDDDS) based on the SERVQUAL theory at the Inpatient Pharmacy Installation of RS “X”. The research method used a quantitative design with SERVQUAL questionnaires given to pharmacists and nurses, supplemented by in-depth interviews to explore perceptions of the UDDDS implementation. Data analysis was conducted using univariate, bivariate, and multivariate methods. The results of the study indicate that all SER...
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The Impact of Authenticity in Key Opinion Leaders Branding Communication
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 3
(2025)
This study aims to analyze the role of authenticity in branding communication conducted by Key Opinion Leaders (KOLs) and its impact on consumer trust, emotional engagement, and brand loyalty. Employing a library research approach, data were collected from scholarly literature published between 2021 and 2025 relevant to authenticity, brand communication, and KOL-based marketing. The analysis reveals that authenticity serves as a key element linking brand values to positive audience perceptions,...
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Pemanfaatan Analitik Digital dalam Strategi Komunikasi Pemasaran Berbasis Data untuk Meningkatkan Brand Awareness Universitas di Era Digital
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 1
(2025)
In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing communication strategies to boost university brand awareness. The research method employed is a literature review, gathering and analyzing various sources related to this topic. The fin...
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