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Optimalisasi Personal Branding Dosen dan Alumni dalam Pembentukan Brand Awareness Universitas Melalui Platform Digital
Yusran Efendi
; Jamal Ismail
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 1
(2025)
In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sou...
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Pemanfaatan Analitik Digital dalam Strategi Komunikasi Pemasaran Berbasis Data untuk Meningkatkan Brand Awareness Universitas di Era Digital
LM Novrianto
; Jamal Ismail
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 1
(2025)
In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing communication strategies to boost university brand awareness. The research method employed is a literature review, gathering and analyzing various sources related to this topic. The fin...
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Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi
Isti Budhi Setiawati
; Jamal Ismail
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 1
(2025)
The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The res...
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