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Revolusi Digital UMKM : Membuka Peluang Pasar Lebih Luas Melalui Media Sosial dan E-commerce di Desa Kedungjambe
Novita Sari Makigawe
; Maharani Ikaningtyas
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand ma...
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Pemanfaatan Sosial Media Marketing dan Ecommerce untuk Meningkatkan Brand Awareness UMKM Di Desa Kedungjambe
Choirunnisa Choirunnisa
; Faridatun Nikmah
; Grace Salindeho
; Hakim Mahdi Zakariya
; Mochammad Adam Priyatmoko
; Natasha Mardiani Alfons Heyden
; Naufal Nur Ahmad
; Nia Amalia
; Novita Sari Makigawe
; Safitri Dwi Ananda
; Thalita Rizki Mirzanda Cahyaningrat
; Tiara Meyla Seibina
; Taufikurrahman Taufikurrahman
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were gui...
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Seminar “Bersatu Melawan Stunting: Mewujudkan Generasi Emas” Bentuk Edukasi Masyarakat di Desa Kedungjambe oleh Mahasiswa UPN “Veteran” Jawa Timur
Choirunnisa Choirunnisa
; Faridatun Nikmah
; Grace Salindeho
; Hakim Mahdi Zakariya
; Mochammad Adam Priyatmoko
; Natasha Mardiani Alfons Heyden
; Naufal Nur Ahmad
; Nia Amalia
; Novita Sari Makigawe
; Safitri Dwi Ananda
; Thalita Rizki Mirzanda Cahyaningrat
; Tiara Meyla Seibina
; Taufikurrahman Taufikurrahman
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 1
(2025)
Stunting is a public health issue that can adversely affect children's growth and future prospects. Stunting poses a threat to the achievement of the second global Sustainable Development Goal (SDG). One effort to address this problem is by providing knowledge to the community about stunting. This effort can be pursued through activities such as stunting seminars. A seminar was held in Kedungjambe Village on November 20, 2024, with the theme "United Against Stunting: Realizing a Golden Generatio...
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