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Pengaruh Fasilitas, Pelayanan, dan Kebutuhan terhadap Minat Baca Mahasiswa Politeknik Negeri Medan
Novi Ardana
; Dewi Comala Sari
; Safaruddin Safaruddin
; Ika Mary Pasaribu
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 4
, No 1
(2025)
The research is entitled The Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students, with the research objective being to determine the Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students with this research method, namely Quantitative with data collection methods Observation, Study Libraries, and Questionnaires. Meanwhile, this research was tested using SPSS version 25 statistics which found the...
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Pengembangan Kapasitas Manajerial UMKM untuk Meningkatkan Daya Saing Melalui Inovasi Teknologi
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Micro, Small, and Medium Enterprises (UMKM) play a crucial role in the national economy. However, significant challenges such as limited resources, market access, and inadequate managerial capabilities remain obstacles to enhancing competitiveness. Developing managerial capacity through technological innovation has become a strategic solution for UMKM to survive and grow in the digital era. This study aims to analyze the importance of developing managerial capacity in improving UMKM competitiven...
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Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara
Riris Amigo Simatupang
; Hendra Saputra
; Tasya Novi Ardana
; Gaby P F Tampubolon
; Reyka Triana Yohana Sidabutar
; Indah Monalisa
Jurnal Manajemen Riset Inovasi
Vol 2
, No 3
(2024)
Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded i...
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