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Pengaruh ROE, DER, CR, TATO, dan DPR terhadap PBV pada Perusahaan Manufaktur Subsektor Food and Beverage yang Terdaftar di BEI Periode 2020–2024
Vynes Fortuneta Dewi
; Nova Anggrainie
Jurnal Ekonomi dan Keuangan
Vol 3
, No 4
(2025)
This study aims to examine the effect of Return on Equity (ROE), Debt to Equity Ratio (DER), Current Ratio (CR), Total Asset Turnover (TATO), and Dividend Payout Ratio (DPR) on Price Book Value (PBV). The population of this research consists of food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The sample was determined using a purposive sampling technique, resulting in 18 companies with a total of 90 data observations. This research employ...
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Pengaruh Green Product, Customer Experience, dan Store Atmosphere terhadap Kepuasan Konsumen Melalui Keputusan Pembelian sebagai Variabel Intervening pada Kopi Janji Jiwa di Jakarta
Astri Putri Maharani
; Nova Anggrainie
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with pr...
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Pengaruh Brand Ambassador, Sales Promotion, Social Media Marketing, Perilaku Konsumtif, Brand Trust, dan Label Halal terhadap Keputusan Pembelian
Anggi Fitri Elisah
; Nova Anggrainie
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
The dairy industry seeks to increase consumption through various marketing strategies, because from BPS data in 2020, the level of milk consumption in Indonesia is still low. The aim of this investigation was to analyze the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels on purchasing decisions for Ultra Milk x ITZY products. This investigation uses a quantitative approach with a questionnaire instrument filled out by 245...
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