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Menampilkan 1–3 dari 3 artikel
Pengaruh Penggunaan Online Shop, Promosi Digital, Gaya Hidup dan Self Control terhadap Perilaku Konsumtif: Studi Kasus Civitas Akademika FEBI, UIN STS JAMBI
Rahma Dwi Frasansyah
; Elyanti Rosmanidar
; Neneng Sudharyati
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 4
(2024)
Consumptive behavior is the activity of spending one's finances based on desires without thinking about needs and not accompanied by logical decision making. Consumptive behavior is commonplace among students and staff at a university, they always follow current trends and make purchases because of attractive promotions. The aim of this research is to find out the influence of the use of online shops, digital promotions, lifestyle and self-control on the consumer behavior of the FEBI UIN Jambi A...
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Analisis Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Ayam Geprek Melotot di Kota Jambi
Putri Andini
; Ahmad Syahrizal
; Neneng Sudharyati
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 4
(2024)
Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word...
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Pengaruh Green Product Dan Label Halal Terhadap Minat Beli Produk Kecantikan Kedas Beauty Masyarakat Muslim Kota Jambi
Ayu Putri Lestari
; Titin Agustin Nengsih
; Neneng Sudharyati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol 1
, No 3
(2023)
At this time, the development of various brands in cosmetic products is very diverse. From time to time the number of brands and products in circulation is increasing rapidly so that market competition increases. Everyone has their own choice in consuming the desired product. Green products and halal labels are one of the factors that can influence consumer buying interest in making a purchase. This study aims to determine and analyze the effect of green products and halal labels on interest in...
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