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Pengaruh Bauran Pemasaran (Produk, Harga, Tempat, Promosi) terhadap Volume Penjualan di Cafe Shop Senyala Space Kota Jambi
Ahmad Syahrizal
; Usdeldi Usdeldi
; Firman Syah Noor
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 3
(2025)
This study aims to examine the influence of the marketing mix on the sales volume at Senyala Space coffee shop, focusing on four independent variables: product, price, place, and promotion. The research method used is quantitative with a descriptive approach. The population of the study consists of Senyala Space customers from 2020 to 2024, and the sample was selected using nonprobability sampling and Slovin’s technique to determine a representative sample size. Data was collected through survey...
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Analisis Pengelolaan Koperasi Unit Desa (KUD) dalam Meningkatkan Kesejahteraan Anggota: Studi pada Masyarakat Desa Lubuk Mandrasah Kabupaten Tebo Perspektif Ekonomi Islam
Rino Hariyansyah
; Titin Agustin Nengsih
; Ahmad Syahrizal
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 1
(2025)
There are two issues studied in this thesis, namely: the management of Village Unit Cooperatives in improving the welfare of members in Lubuk Mandarsah Village, Tebo Regency and the management of Village Unit Cooperatives from a sharia economic perspective. The aim of this research is to determine the management of Village Unit Cooperatives in improving the welfare of members in Lubuk Mandarsah Village, Tebo Regency and to determine the management of Village Unit Cooperatives from a sharia econo...
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Analisis Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Ayam Geprek Melotot di Kota Jambi
Putri Andini
; Ahmad Syahrizal
; Neneng Sudharyati
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 4
(2024)
Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word...
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Pengaruh Strategi Pemasaran Terhadap Pebingkatan Penjualan Jamur Tirm Pada Omah Jamur Didesa Baru Kecamatan Mestong
Zakiatul Fakhiroh
; Arsa Arsa
; Ahmad Syahrizal
; Zakiatul Fakhiroh
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 2
(2024)
This thesis entitled The Influence of Marketing Strategy on Increasing Oyster Mushroom Sales at Omah Mushrooms in Baru Village, Mestong District and aims to determine the effect of marketing strategy, product, price, place, promotion on increasing oyster mushroom sales in Baru village, Mestong sub-district in a quantitative descriptive manner regarding. This research is expected to provide benefits to writers, academic institutions related to increasing oyster mushroom sales, as well as being a...
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Pengaruh Penggunaan Mobile Banking terhadap Kepuasan Nasabah Bank Syariah Indonesia Cabang Jambi
Abdul Gani
; Putri Apria Ningsih
; Ahmad Syahrizal
Jurnal Ekonomi dan Keuangan Islam
Vol 1
, No 6
(2023)
This study aims to reveal the effect of using mobile banking on customer satisfaction at Bank Syariah Indonesia Jambi Branch. This thesis uses a quantitative approach using a simple partial regression statistical analysis method with a sample of 68 customers. The results of the study show that there is a significant influence on the mobile banking usage variable (X) on customer decisions. with the tcount value on the mobile banking usage variable (X) amounting to 12,944 with a significance...
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